Senior ABM Manager — Global Campaign Leader (Remote)

Extreme Networks; Raleigh (NC); Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Flexible work schedules

401(k) matching

Paid time off

Employee stock purchase program

Adoption assistance

Job summary

Extreme Networks is seeking a Senior ABM Manager to lead Account-Based Marketing initiatives across North America. You will design and execute highly personalized campaigns targeting high-value accounts, driving pipeline acceleration and revenue growth.

You’ll partner with Field Marketing, Sales, and Product Marketing to craft strategies for C-suite and IT practitioners. You’ll collaborate across Marketing, Demand Gen, Digital, Sales Development, and Customer Success to implement ABM playbooks,

Qualifications

• 5+ years of marketing experience with at least 3+ years in ABM or enterprise/complex sales marketing.
• Hands-on experience with 6sense – proficiency in account selection, intent data analysis, and campaign execution.
• Hands-on experience with Reachdesk – orchestrate multi-channel campaigns at scale.
• Proven ability to design and execute ABM campaigns that drive pipeline and revenue impact.
• Strong understanding of B2B sales processes, deal cycles, and customer buying committees.
• Experience with marketing platforms (e.g., Marketo, Salesforce, Sigma).
• Demonstrated expertise in marketing analytics, data interpretation, and ROI measurement.
• Excellent cross-functional collaboration and stakeholder management skills.

Responsibilities

• ABM Strategy & Planning– Develop and execute multi-year ABM strategies aligned with revenue goals; identify, prioritize, and tier target accounts.
• Campaign Development– Design and launch integrated ABM campaigns including personalized email, content, paid media, events, and direct outreach; coordinate messaging and sales enablement.
• 6sense & ReachdeskOptimization– Use 6sense for predictive account intelligence, intent data, and account scoring; utilize Reachdesk for multi-channel outreach.
• Sales Alignment– Partner with Sales leadership to define account criteria, ABM playbooks, and feedback loops.
• Cross-Functional Leadership– Lead planning with Product Marketing, Demand Gen, Digital Marketing, and Customer Success.
• Performance Management & Optimization– Track metrics (pipeline influenced, win rate, ROI); optimize campaigns.
• Tools & Technology– Manage ABM platforms, marketing automation, CRM integrations and analytics.
• Reporting & Insights– Deliver performance reviews; translate ABM results into insights for Sales and executives.
• Team Development– Build and mentor ABM team members; establish best practices.

Skills

ABM strategy

Campaign design

Cross-functional

Sales alignment

Marketing analytics

B2B marketing

Data interpretation

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

6sense

Reachdesk

Marketo

Salesforce

Sigma

Job description

Extreme Networks is seeking a Senior ABM Manager to lead Account-Based Marketing initiatives across North America. You will design and execute highly personalized campaigns targeting high-value accounts, driving pipeline acceleration and revenue growth.

You’ll partner with Field Marketing, Sales, and Product Marketing to craft strategies for C-suite and IT practitioners. You’ll collaborate across Marketing, Demand Gen, Digital, Sales Development, and Customer Success to implement ABM playbooks,