Marketing Ops & ABM Lead — Data-Driven Growth

Velocity-Clinical-Research,-Inc.; Durham (NC); On-site; USD 60,000 - 85,000; Full time

Job summary

Velocity-Clinical-Research, Inc. in Durham seeks a Marketing Specialist to own and optimize campaigns, content, and ABM efforts from day one. You will partner with Marketing leadership, the coordinator, and an agency partner to drive aligned messaging and measurable results.

You'll mine CRM data using HubSpot/Salesforce, execute campaigns, and report performance across digital channels, while mentoring the Marketing Coordinator and shaping the brand voice.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 2–4 years of experience in a marketing role involving campaign execution, segmentation, database/CRM work, and reporting.
• Proficiency with HubSpot and Salesforce and Google Analytics.
• Experience with social channel management tools like Hootsuite or Sprout Social.
• Strong understanding of paid search and paid social, conversion tracking, and AI/SEO fundamentals.
• Demonstrated experience planning and executing ABM or targeted digital campaigns.

Responsibilities

• Marketing Operations & Database Strategy: Mine CRM data for content opportunities and segmentation insights; own HubSpot workflows and lead handoff with Sales.
• Campaign Execution & ABM: Plan, execute, and optimize ABM campaigns; support digital advertising and webinars/podcasts.
• Content Direction & Brand Support: Update website content and manage social channels; ensure alignment with brand standards.
• Reporting & Performance: Track campaigns, report outcomes to leadership, optimize for SEO and analytics.
• Cross-Functional Collaboration: Align with Sales, Recruitment, Site Development; guide Marketing Coordinator.
• Other duties as assigned.

Skills

Organizational thinking

Deadline-driven

Curious & analytical

Mentoring/leadership

Ownership mindset

Attention to quality

Adaptability

Proactive learner

Goal-oriented

Education

Bachelor's degree in marketing, communications, or related field

Tools

HubSpot

Salesforce

Google Analytics

Microsoft Word

PowerPoint

Excel

Hootsuite or Sprout Social

Job description

Velocity-Clinical-Research, Inc. in Durham seeks a Marketing Specialist to own and optimize campaigns, content, and ABM efforts from day one. You will partner with Marketing leadership, the coordinator, and an agency partner to drive aligned messaging and measurable results.

You'll mine CRM data using HubSpot/Salesforce, execute campaigns, and report performance across digital channels, while mentoring the Marketing Coordinator and shaping the brand voice.