ABM & CRM Automation Strategist

Bradycorp; Good Hope (WI); On-site; USD 65,000 - 95,000; Full time

Job summary

Brady Corporation is seeking a Marketing Automation Specialist to design and execute automated marketing campaigns and customer segmentation to drive increased pipeline. You will leverage marketing automation platforms to build data-driven workflows and identify in-market accounts for multi-channel outreach.

Collaborating with sales, demand generation, ecommerce and other teams, you will optimize ABM initiatives, ensure data integrity across sources, and convert insights into targeted messaging

Responsibilities

• Design and execute marketing automation processes to improve sales effectiveness.
• Leverage data across multiple sources for targeting and personalization.
• Identify in-market accounts and coordinate ABM initiatives.
• Test and optimize workflows to improve ROI.
• Collaborate with sales, demand generation, ecommerce to align ABM.
• Turn data into actionable sales enablement tools.
• Ensure data integrity and easy integration across data sources.
• Assist in ABM strategy and cross-team coordination.

Skills

Marketing Automation

ABM

Segmentation

Data-driven Campaigns

Cross-functional Collaboration

Lead Nurturing

Tools

Marketing Automation Platform

CRM/CDP

Job description

Brady Corporation is seeking a Marketing Automation Specialist to design and execute automated marketing campaigns and customer segmentation to drive increased pipeline. You will leverage marketing automation platforms to build data-driven workflows and identify in-market accounts for multi-channel outreach.

Collaborating with sales, demand generation, ecommerce and other teams, you will optimize ABM initiatives, ensure data integrity across sources, and convert insights into targeted messaging