Marketing Automation Specialist

Bradycorp; Good Hope (WI); On-site; USD 65,000 - 95,000; Full time

Job summary

Brady Corporation is seeking a Marketing Automation Specialist to design and execute automated marketing campaigns and customer segmentation to drive increased pipeline. You will leverage marketing automation platforms to build data-driven workflows and identify in-market accounts for multi-channel outreach.

Collaborating with sales, demand generation, ecommerce and other teams, you will optimize ABM initiatives, ensure data integrity across sources, and convert insights into targeted messaging

Responsibilities

• Design and execute marketing automation processes to improve sales effectiveness.
• Leverage data across multiple sources for targeting and personalization.
• Identify in-market accounts and coordinate ABM initiatives.
• Test and optimize workflows to improve ROI.
• Collaborate with sales, demand generation, ecommerce to align ABM.
• Turn data into actionable sales enablement tools.
• Ensure data integrity and easy integration across data sources.
• Assist in ABM strategy and cross-team coordination.

Skills

Marketing Automation

ABM

Segmentation

Data-driven Campaigns

Cross-functional Collaboration

Lead Nurturing

Tools

Marketing Automation Platform

CRM/CDP

Job description

Brady Corporation is looking for a Marketing Automation Specialist. As a Marketing Automation Specialist, you will execute campaign creation, marketing automation and customer segmentation to drive increased sales pipeline. You will leverage your experience in marketing automation platforms to design and implement automated workflows, identify in-market accounts and create customer segmentation that can be used across channels. Your primary goal will be focused on utilizing our marketing automation platform to manage complex, data-driven marketing campaigns to increase pipeline through lead identification and conversion.

• Marketing Automation: Design and execute marketing automation processes to improve sales effectiveness
• CRM/CDP: Leverage data across multiple data sources for better targeting and personalization
• Selection: Use your expertise in MarTech to select groups of customers across marketing automation and customer data platforms
• Segmentation: Deeply understand Brady’s customer segments, personas and buying journeys to create actionable audiences for which we can trigger personalized messages
• Testing and Automation: Continuously test and optimize processes to improve ROI
• Collaboration: Collaborate with cross-functional teams, including sales, demand generation, ecommerce and more to ensure alignment and execution of ABM initiatives
• Sales Enablement Tools: Turn data into actionable tools that can be used by the sales team to grow pipeline, increase velocity and cross sell
• Data Management: Ensure data integrity and cleanliness of lead flow to ensure accurate reporting and easy integration across data sources
• Account-Based Marketing (ABM): Assist in the execution of ABM strategies, including identifying in-market target accounts and coordinating across teams to drive action on those accounts