ABM Campaign Lead: AI-Powered, Remote

shipbobinc

United States

Remote

USD 100,000 - 140,000

Full time

4 days ago
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Job summary

ShipBob is hiring a Campaign Manager (ABM) to drive pipeline creation through AI-powered, account-based marketing for Enterprise and Tier 1 accounts. You will design and execute 1:1 and 1:few ABM plays, leveraging intelligent account data to personalize engagement and move deals forward.

In this hands-on role, you will brief cross-functional teams, manage budgets, and measure pipeline impact. You will work with Sales and RevOps to scale successful plays and optimize the ABM roadmap under the

Responsibilities

  • Leverage and build AI-powered account intelligence for Enterprise and Tier 1 prospects.
  • Maintain a living dossier for each target account with strategy, priorities, and engagement data.
  • Map buying committee evolution and identify decision-makers, influencers, and blockers; document priorities.
  • Use AI to generate account briefs and plays, optimizing timing, messaging, and engagement moments.
  • Surface intelligence gaps and flag updates needed for RevOps or intelligence teams.
  • Drive coordinated ABM delivery with clear briefs, ownership, timelines, and dependencies across teams.
  • Orchestrate integrated engagement across channels: direct outreach, gifting, emails, paid media, events, and content.
  • Own programs end-to-end, managing budgets, timelines, and cross-functional alignment.
  • Identify partnerships to strengthen account relationships and accelerate deals.
  • Build and manage a disciplined testing roadmap for audiences, messages, and offers.
  • Analyze campaign performance to identify bottlenecks and improve conversion and pipeline.

Job description

ShipBob is hiring a Campaign Manager (ABM) to drive pipeline creation through AI-powered, account-based marketing for Enterprise and Tier 1 accounts. You will design and execute 1:1 and 1:few ABM plays, leveraging intelligent account data to personalize engagement and move deals forward.

In this hands-on role, you will brief cross-functional teams, manage budgets, and measure pipeline impact. You will work with Sales and RevOps to scale successful plays and optimize the ABM roadmap under the

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