2025 - Director, Performance Marketing

OMNIA Partners, Inc.; Franklin (TN); On-site; USD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking organization as the Director of Performance Marketing, where you'll lead innovative campaigns that drive customer acquisition and revenue growth. In this dynamic role, you'll collaborate with sales and marketing teams to create impactful strategies across various channels, including paid media and email marketing. Your analytical skills will be crucial in interpreting data and optimizing performance, while your creativity will inspire new ideas. If you're passionate about making a significant impact in a vibrant work environment, this opportunity is perfect for you.

Qualifications

• 6+ years of performance marketing experience with a focus on paid media.
• Analytical mindset with the ability to interpret data and trends.

Responsibilities

• Design and execute campaigns for customer acquisition and revenue growth.
• Develop paid media strategies and manage email marketing efforts.

Skills

Performance Marketing

Paid Advertising

Email Marketing

Search Engine Marketing (SEM)

Data Analysis

Marketing Tools

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business

Tools

Google Analytics

Google Ads/Adwords

SEMrush

Google Data Studio

Marketing Cloud

Job description

OMNIA Partners, LLC, Franklin, Tennessee, United States of America •

Franklin, TN, USA

Job Description

Posted Tuesday, November 19, 2024 at 7:00 AM

OMNIA Partners has become the largest and most experienced purchasing organization for public and private sector markets by delivering unparalleled scale and solutions. Through further organic growth and strategic acquisitions, OMNIA Partners will continue to drive economies of scale to execute more contracts, in more verticals, with transparent, value-driven pricing for our membership of companies. Our success and growth have been unparalleled in this space.

At the core of our success is a high energy, talented staff with diverse skills and a unified focus on delivering value and an emphasis on creativity, strategic thinking, and execution.

Director of Performance Marketing
Reports to: Group Vice President of Revenue Marketing

Job Overview:
This role is responsible for designing, executing and analyzing results for our performance marketing campaigns across OMNIA Partners. As a key member of the Revenue Marketing team, the Director of Performance Marketing will work with sales and marketing peers to drive inbound leads and sales pipeline. The ideal candidate will have experience in B2B marketing, with a focus on paid advertising/paid media, email marketing, and search engine marketing (SEM).

Key Duties & Responsibilities:

1. Revenue Growth: Design and execute targeted campaigns that drive new customer acquisition as well as revenue growth and retention (cross-sell) within our existing customer base.
2. Paid Media: Develop paid media strategies including the design, execution, and optimization of campaigns across various channels.
3. Email Marketing: Responsible for the overall email marketing strategy including the creation of campaigns, monitoring and analyzing performance, and providing suggestions for improvement.
4. Know the Customer: Engage regularly with marketing peers and other customer-facing teams to understand our customers' wants, needs and expectations. Use those insights to build relevant and engaging performance marketing campaigns.
5. Agency Partnership: Own relationship with outside service provider to strategize and execute performance marketing campaigns.
6. ROI Analysis: Track campaign results to continually improve marketing and sales investments.
7. Innovation: Stay up to date on industry trends and best practices to inform and inspire your campaigns. Foster a culture of creativity by testing new ideas and approaches.

Training/Skills/Experience:

1. 6+ years of performance marketing experience, with a focus on paid advertising/paid media (paid display, paid search, paid social, PPC, programmatic), email marketing, and SEM.
2. Analytical and math-oriented marketer – ability to interpret data, identify trends, and make data-driven marketing decisions.
3. Experience working with marketing tools such as: Google Analytics, Google Ads/Adwords, SEMrush, Google Data Studio, Marketing Cloud, or similar.
4. Ability to help guide the creation of powerful creative and ensure consistency of message across all channels.

Education Requirements:

1. Bachelor’s degree in marketing, Communications, Business or related field.

*This role will be based at our Franklin, TN office. Candidates must be willing to relocate to the Nashville area.

OMNIA Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.