Director, Paid Social Performance Marketing

For Hers; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

An innovative health and wellness platform is seeking a dynamic marketing leader to manage a substantial budget for their Sexual Health product category. This role involves strategic oversight of marketing performance, data analysis, and collaboration across various teams to optimize campaigns. The ideal candidate will have a strong background in e-commerce marketing, exceptional analytical skills, and a passion for driving results. Join a forward-thinking company that values diverse perspectives and offers a supportive work environment, including unlimited PTO and comprehensive health benefits. If you're ready to make a significant impact, this opportunity awaits you.

Benefits

Competitive salary & equity compensation

Unlimited PTO

Comprehensive health benefits

Employee Stock Purchase Program

Employee discounts

401k benefits with employer matching

Offsite team retreats

Qualifications

• 9+ years of experience in e-commerce marketing with budget ownership.
• Exceptional quantitative skills and strong communication abilities.

Responsibilities

• Manage a large paid social performance budget for Sexual Health.
• Analyze data to improve marketing metrics and strategies.
• Collaborate with teams to develop testing strategies.

Skills

E-Commerce Marketing

Data Analysis

Budget Management

Marketing Measurement

Communication Skills

Creative Problem Solving

Cross-Functional Team Leadership

Education

Bachelor's Degree in Analytical Field

Job description

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works.

About the Role:

The ideal candidate has a track record of success in roles at growing companies, ideally at a tech, healthcare or consumer startup. You love both building and optimizing, and both strategizing and doing. You are a structured and creative thinker, able to toggle easily between the big themes and the little details. You love data and customer insights and you can prove your ability to learn new systems quickly. And you love working with smart colleagues of varied expertise who share a commitment to putting the customer first!

You Will:

• Manage the entirety of the paid social performance budget for our largest and foundational product category: Sexual Health. You will be fiscally responsible for an annual budget well into the 9-figures, and held to strict CPA and ROAS targets.

• Partner with the product managers, product marketers, and editorial teams to identify and address business opportunities.

• Seamless triangulation between MMM, MTA, and Conversion Lift Study readouts to guide your investment strategy.

• Coach junior talent on your team.

• Analyze impact, rapidly testing hypotheses and conducting data analysis with a goal of constantly improving the metrics.

• Collaborate with Creative, Integrated Marketing, Marketing Analytics, and Product Marketing, to develop and execute a testing strategy and roadmap across measurement, creative, and in-platform optimizations.

• Manage the creative production roadmap with external performance creative agencies as well as in-house creative teams.

• Work closely with our Meta account team, navigating Alphas, Betas and measurement opportunities.

• Specialize in applying complex/ambiguous data to surface actionable insights and strategies across the customer journey.

• Launch new and experimental marketing channels in search of sustainable growth.

• Lead cross-functional teams on projects to help us grow.

• Continuously build business relationships across functional teams.

You Have:

• Bachelor's Degree preferably with a focus in an analytical field Required.

• 9+ years of professional experience with evidence of increasing responsibility in e-commerce marketing and owning a budget required.

• Experience owning an annual performance budget in the 8-figures.

• Prior public company experience required.

• Deep experience in marketing measurement.

• Experience with marketplaces or past consulting experience is a plus.

• Strategic and tactical experience designing, building, and executing scalable processes from scratch, ideally in an operations-intensive environment.

• Exceptional quantitative skills and aptitude.

• Strong communication skills and attention to detail.

• Creative problem-solver with excitement to work on cross-functional teams and projects.

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles.

• Unlimited PTO, company holidays, and quarterly mental health days.

• Comprehensive health benefits including medical, dental & vision, and parental leave.

• Employee Stock Purchase Program (ESPP).

• Employee discounts on hims & hers online products.

• 401k benefits with employer matching contribution.

• Offsite team retreats.

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.