Senior Director of Performance Marketing

Digital Science; New York (NY); Remote; USD 90,000 - 150,000; Full time

Job summary

Join a pioneering technology company that is reshaping the research ecosystem! As a Senior Director of Performance Marketing, you'll lead innovative marketing strategies across diverse market segments. This role demands a data-driven leader who thrives in dynamic environments, balancing strategic vision with tactical execution. Collaborate with cross-functional teams to deliver AI-enhanced campaigns that drive engagement and revenue. If you are passionate about performance marketing and eager to make a significant impact, this is the opportunity for you. Embrace a culture that values collaboration, innovation, and community-driven progress!

Qualifications

• 12+ years in performance marketing with success in B2B and B2C.
• Experience with multi-channel campaigns and strong ROI impact.
• Deep knowledge of ABM and lifecycle marketing strategies.

Responsibilities

• Own and drive demand generation strategy for B2B and B2C.
• Collaborate on multi-channel campaigns tailored to target audiences.
• Lead a high-performing team of growth marketers.

Skills

Performance Marketing

Demand Generation

Multi-Channel Campaign Planning

Lifecycle Marketing

Analytical Skills

AI-Powered Marketing Tools

Education

Bachelor’s Degree in Marketing

Certifications in ABM or Digital Strategy

Tools

Salesforce

Pardot

6sense

Job description

Department: Marketing

Location: USA, East Coast (Home based)

Description

About us

We are Digital Science and we are advancing the research ecosystem.
We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?

Your new role

Digital Science is seeking a data-driven marketing leader to own and scale its performance marketing strategy across five fast-growing market segments. The Senior Director of Performance Marketing will set the strategic vision for full-funnel growth while remaining actively involved in the planning, execution, and optimization of high-impact demand programs. This individual will play a pivotal role in driving awareness, engagement, and revenue across a range of customer journeys—from complex B2B enterprise sales cycles to fast-paced B2C acquisition funnels—ensuring measurable performance at every stage of the funnel.

This is a high-impact opportunity for a marketing leader who thrives in dynamic, fast-paced environments and excels at balancing long-term strategy with tactical execution. The Senior Director will lead a results-oriented team and collaborate closely with Sales, Product, Segment Marketing, Revenue Operations, and external agencies to deliver high-performing, AI-enhanced campaigns grounded in customer insight and data. The ideal candidate brings deep expertise in multi-channel acquisition, lifecycle marketing, and performance analytics, and is motivated by the challenge of building scalable, repeatable growth engines powered by precision targeting, smart personalization, and continuous experimentation to drive meaningful results.

Please be aware that we may close this position early if we receive a high volume of applications, so we encourage you to apply promptly.

What you’ll be doing

Pipeline Ownership & Demand Strategy

• Own and drive the strategy for all demand generation efforts, with clear accountability for pipeline creation, conversion, and revenue contribution across both B2B and B2C segments.
• Working with Segment Marketing and Sales, develop quarterly and annual plans that define target audiences (e.g., enterprise, academic, government, publisher, B2C), channel mix, budget allocation, and growth objectives.
• Ensure demand generation strategy is fully aligned with GTM priorities, brand positioning, and commercial goals for both B2B and B2C.

Multi-Channel Campaign Execution

• Collaborate with Segment and Product Marketing to run highly targeted, multi-channel campaigns—including search, social, email, and paid advertising—each tailored to resonate with both complex B2B sales processes and faster-paced B2C buying patterns.
• Deliver full-funnel performance by defining KPIs (MQLs, engagement, conversion rates, CAC, ROAS) and continuously optimizing based on real-time insights.
• Leverage AI and other tools for advanced segmentation, predictive targeting, personalization, and campaign performance forecasting, across all customer segments.

Account-Based Marketing (ABM)

• Implement and scale ABM strategies for high-value enterprise, government and academic accounts using appropriate platforms.
• Use AI-driven intent signals and insights to drive personalized engagement in partnership with sales.
• Monitor and improve account-level activity and influence across extended B2B buying committees.

Content, Product, & Creative Integration

• Collaborate with Segment Marketing, Product Marketing, and Brand teams to provide input to and leverage compelling assets that resonate with B2B personas and B2C end users, and leverage performance to inform channels used to engage with specific personas
• Ensure campaign creative aligns with platform best practices, leverages native formats, and reflects current digital design trends.

Audience & Consumer Insights

• Be audience-obsessed—leveraging data and behavioral signals to anticipate needs, uncover opportunity segments, and enhance personalization across both business and consumer cohorts.

Funnel Optimization & Marketing Operations

• Partner with RevOps to build and refine end-to-end lifecycle programs—from inquiry to SQL—to improve lead quality, accelerate pipeline velocity, and ensure seamless CRM and MAP integration (Salesforce, Pardot).
• Collaborate to optimize nurture tracks, lead scoring, and remarketing tactics, leveraging tools like Cognism for AI-driven enrichment and predictive targeting.
• Design and maintain performance dashboards that surface actionable insights on campaign effectiveness, conversion velocity, and ROI, enabling rapid iteration and data-backed decision-making across the funnel.

Team Leadership & Collaboration

• Build, mentor, and lead a high-performing team of B2B and B2C growth marketers.
• Cultivate a culture of innovation, collaboration, and accountability.
• Work cross-functionally with Sales, Product, Product Marketing, Segment Marketing, Customer and Brand to ensure integrated execution.

Continuous Improvement & MarTech Innovation

• Stay ahead of performance marketing and AI trends, with a focus on future-forward tools and practices.
• Evaluate current portfolio and recommend emerging platforms and technologies to expand our reach and increase ROI in both acquisition and retention strategies.
• Own the Performance team’s learning agenda and ensure consistent communication and alignment across stakeholders.

Budget Management & Forecasting

• Manage and optimize the Performance marketing budget to support revenue and growth targets.
• Provide ongoing reporting and forecasting on spend, demand, CAC, ROAS, and overall marketing contribution to pipeline and revenue.
  
  

What you’ll bring to the role

• 12+ years of experience in performance marketing or demand generation, with proven success across both B2B and B2C customer acquisition.
• Demonstrated experience in multi-channel campaign planning and execution with strong ROI and pipeline impact.
• Deep knowledge of ABM, lifecycle marketing, and full-funnel strategies tailored for enterprise buyers and individual consumers.
• Expertise with marketing tech stacks, including Salesforce, Pardot, 6sense, and modern analytics tools.
• Strong analytical skills with a KPI- and data-driven mindset—able to tell a story through metrics and dashboards.
• Experience applying AI-powered marketing tools for personalization, targeting, and predictive analysis.
• Excellent communication skills and the ability to align stakeholders at all levels—from hands-on teams to executive leadership.
• Strategic thinker with a roll-up-your-sleeves approach and a bias toward action in fast-paced environments.
• Bachelor’s degree in Marketing, Business, or a related field; certifications in ABM, digital strategy, or data analytics are a plus.
  
  

Living our Values

We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective.

The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:

We are brave in the pursuit of better
We are collaborative and inclusive
We are always open-minded
We are from and for the community

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status