Performance Marketing Lead for a travel technology company

Palermo Advisors; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative travel technology company is seeking a Performance Marketing Lead to spearhead their advertising strategies. This fully remote role offers the chance to manage and optimize campaigns across major platforms such as Google Ads, Facebook, TikTok, and YouTube. You'll collaborate with creative teams to craft engaging ads and analyze performance data to drive results. With a focus on maximizing ROI and achieving KPIs, this position is perfect for a driven individual looking to make a significant impact in a fast-paced environment. Join a forward-thinking company that values creativity and strategic thinking!

Qualifications

• 4+ years of experience in performance marketing managing ad budgets.
• Strong proficiency in analytics tools like Google Analytics and Facebook Ads Manager.

Responsibilities

• Develop and manage performance marketing campaigns across multiple platforms.
• Continuously analyze and optimize ad performance to maximize ROI.

Skills

Performance Marketing

Google Ads

Facebook Ads

TikTok Ads

YouTube Ads

Data Analysis

A/B Testing

Budget Management

Creative Development

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Google Analytics

Facebook Ads Manager

TikTok Ads Manager

Excel

Google Sheets

Google Tag Manager

Job description

Performance Marketing Lead for a travel technology company

The role:
Our client is looking for a talented and driven Performance Marketing Manager to join their marketing team. In this role, you will have the opportunity to own the strategy, execution, and optimization of paid advertising campaigns across platforms such as Google Ads, Facebook, TikTok, and YouTube.

Responsibilities:

• You'll develop, implement, and manage performance marketing campaigns across multiple platforms, including Google Ads, Facebook, TikTok, and YouTube.
• Monitor, analyze, and optimize ad performance continuously to maximize ROI and achieve KPIs.
• Collaborate with creative teams to develop captivating ad creatives, landing pages, and copy.
• Manage budgets effectively, ensuring the efficient allocation of resources across channels.
• Conduct A/B testing to refine strategies for ad creative, targeting, and placement.
• And finally, analyze data to create actionable reports, providing recommendations to improve campaign performance.

Qualifications:

• 4+ years of experience in performance marketing, managing ad budgets across major platforms like Google Ads, Facebook, TikTok, and YouTube.
• Strong proficiency in using analytics tools such as Google Analytics, Facebook Ads Manager, TikTok Ads Manager, and Excel/Google Sheets.
• Ability to craft engaging ad creatives and messaging that resonate with specifics audiences.
• Familiarity with tracking and attribution tools (e.g., Google Tag Manager, UTM tracking).
• Comfortable with fast-paced environments and adept at handling multiple projects simultaneously.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.

This is a fully remote position. Only LatAm candidates will be considered.