Director Digital & Performance Marketing

PUMA North America, Inc.; Boston (MA); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Digital and Performance Marketing to lead innovative strategies that drive consumer engagement and revenue growth. This pivotal role involves overseeing digital disciplines across channels, optimizing marketing spends, and fostering a culture of excellence within the team. The ideal candidate will possess a strong background in digital marketing, proven leadership skills, and a passion for leveraging data-driven insights to create impactful marketing campaigns. Join a forward-thinking company that values creativity and collaboration, and make a significant impact on consumer experiences.

Qualifications

• 10+ years of experience in digital and performance marketing.
• Proven leadership in building high-performing teams.
• Strong financial acumen and budget management skills.

Responsibilities

• Develop and execute digital marketing strategies to drive growth.
• Lead and inspire the digital marketing team for optimal performance.
• Collaborate cross-functionally to enhance consumer experiences.

Skills

Digital Marketing Strategy

Performance Marketing

CRM

Leadership

Budget Management

Data Analysis

A/B Testing

Communication Skills

Education

Bachelor's Degree in Business or Marketing

Master's Degree (preferred)

Tools

Digital Marketing Platforms

CRM Tools

AI Technology

Job description

YOUR MISSION

The Director of Digital and Performance Marketing is a results-driven leader obsessed with delivering digital communications that inform and excite current and future consumers. Oversees PNA (US and Canada) digital disciplines across acquisition, retention, affiliate, and social channels.

1. Develop and execute a comprehensive digital and performance marketing strategy to drive acquisition, retention, affiliate, and measurable revenue growth with a focus on consumer LTV.
2. Oversee calendar and campaign planning, execution, and optimization across all digital channels: email, app, social, programmatic display, and paid search.
3. Ensure marketing strategies are aligned with PNA business objectives and established KPIs.
4. Reinforce and establish a data-driven mindset that translates into measurable actions using automation, AI, and consumer insights to validate strategies and tactics.
5. Challenge norms and hypotheses through focused A/B testing and measures.
6. Partner with marketing counterparts on full-funnel digital media consumer journey plans and work closely with the brand marketing team to develop synergistic marketing plans that advance the brand.
7. Collaborate with eCommerce to implement best practices, pilot new strategies, and localize activities within the performance marketing framework.
8. Lead and inspire the digital and performance marketing team by fostering a culture of collaboration, accountability, and excellence in execution.
9. Optimize marketing spends, achieve ROAS targets, and make critical financial decisions; present results and recommendations to upper management.
10. In partnership with Vice Presidents, develop the annual marketing plan and budget, ensuring alignment with regional and global objectives, including financial planning for marketing channels with specific KPIs.
11. Work cross-functionally to translate the integrated brand strategy into digital marketing plans and campaigns that connect with consumer experiences to increase awareness, consideration, and conversion.
12. Define and implement customer relationship marketing programs to build profitable, long-term customer value.
13. Support the Vice President Marketing DTC in maximizing vendor and agency relationships, including scope development and ongoing optimization.

YOUR TALENT

• 10 years of relevant experience.
• Degree in Business, Marketing, or a related field; Master's degree preferred.
• Proven track record in digital and performance marketing, campaigns, platforms, tactics, and technologies.
• Specific experience in CRM, Loyalty, and emerging AI technology.
• Experience with industry-leading tools and platforms.
• Success in matrix organizations and agile teams; ability to prioritize, multitask, and manage ambiguity.
• Proven leadership in building and leading high-performing teams, fostering collaboration and innovation.
• Excellence in budget management and financial acumen.
• Adaptability to unanticipated changes.
• Passion for innovation, creative thinking, and delivering tangible business results.
• A hands-on leader committed to developing people and projects.
• Outstanding communication and interpersonal skills.
• Detail-oriented with strong planning, organizational, and implementation skills.

SPEED & SPIRIT define our candidate values: BE DRIVEN, BE VIBRANT, BE TOGETHER, and BE YOU. Applying is simple: click APPLY ONLINE and upload your application.

PUMA is an Equal Employment Opportunity employer, committed to non-discrimination and harassment policies. For more information, contact us at [e-mail].