Sr. Manager of Performance Marketing

ZipRecruiter; Boston (MA); Remote; USD 80,000 - 150,000; Full time

Job summary

An innovative company is seeking a Sr. Manager of Performance Marketing to lead paid media efforts across various channels. This role offers the opportunity to manage new customer acquisition and pipeline growth, while collaborating with cross-functional teams. As part of a fully remote team, you will drive impactful change in the $100 billion multilingual content industry. Join a rapidly growing Series C startup and play a pivotal role in transforming how global enterprises communicate and exchange knowledge. If you thrive in a fast-paced environment and are passionate about performance marketing, this is the perfect opportunity for you.

Benefits

Fully remote team

Inclusive culture

High-impact role

Scaling opportunity

Qualifications

• 5+ years in growth or performance marketing.
• Strong analytical skills with proficiency in advertising platforms.

Responsibilities

• Manage paid media campaigns across various channels.
• Collaborate with the data team for detailed reporting.

Skills

Growth Marketing

Performance Marketing

Google Advertising

Meta Advertising

Analytical Skills

SQL

Tools

Looker

Job description

Job Description

About Smartcat

Smartcat is on a mission to become the wall-to-wall AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises.

We operate within the $100+ billion multilingual content industry, which is served by tens of thousands of agencies, resulting in a highly fragmented and inefficient supply chain, high costs, unacceptable turnaround times, and quality issues. Our AI platform enhances insourcing by providing high-quality, instantaneous translations and content generation, refined through human editing and continuous feedback, to ensure customer-specific, consistent results.

Trusted by over 1,000 global companies, including approximately 20% of the Fortune 1,000, Smartcat is experiencing rapid growth at 130% YoY, backed by notable VCs. We are a well-funded, capital-efficient Series C company with significant growth potential and strategic planning capacity.

Mission

We are seeking a Sr. Manager of Performance Marketing to lead our paid media efforts, including SEM, LinkedIn, Meta, and other channels. The role involves managing new customer acquisition, pipeline growth, and supporting cross-sell and upsell initiatives. This is a hands-on, individual contributor role initially, with opportunities for team expansion as the company grows.

Outcomes

• Manage paid media campaigns across various channels.
• Implement measurement and attribution for pipeline tracking.
• Collaborate with the data team to develop detailed reporting.
• Create testing and optimization plans for efficiency and scale.
• Identify new media opportunities.
• Develop media creative strategies with input from product marketing and ABM teams.
• Report results and insights to leadership.

Requirements

• 5+ years in growth or performance marketing.
• Proficiency with Google and Meta advertising platforms; experience with additional channels is a plus.
• Strong technical and analytical skills, experience with tools like Looker.
• Familiarity with SQL is highly desirable.
• Experience in B2C and B2B SaaS environments is advantageous.
• Experience managing performance marketing for both product-led and sales-assisted models.
• Ability to thrive in a fast-paced startup environment with a strong sense of ownership.
• Openness to feedback and collaboration.
• Preference for candidates on the East Coast, especially Boston or New York, but open to other locations for the right fit.
• Fluency in English, both written and spoken.

Why Join Smartcat?

• Fully remote team: Over 200 team members across 30+ countries, with major hubs in Boston, NYC, SF, London, and Lisbon.
• Innovating a $100B industry: Transforming multilingual content creation with AI-powered SaaS solutions.
• High-impact role: Driving industry change and improving global communication and knowledge exchange.
• Scaling opportunity: Be part of our journey from a Series C startup to exceeding $100M ARR and $1B valuation.
• Culture: Inclusive, respectful, and performance-focused environment fostering authenticity and collaboration.