Performance Marketing Lead (CRM)

monday.com, Israel; Illinois; On-site; USD 90,000 - 150,000; Full time

Job summary

An innovative company seeks a Performance Marketing Lead to spearhead growth marketing efforts. In this pivotal role, you will develop and execute data-driven strategies to optimize customer acquisition and revenue across various channels. Collaborating with a talented team, you will manage substantial marketing budgets and utilize analytics tools to drive efficiency and ROI. This is an exciting opportunity to make a significant impact in a fast-paced environment, where your contributions will help shape the future of the company's marketing initiatives.

Qualifications

• 7+ years in performance marketing, preferably in tech.
• Experience managing large marketing budgets over $50M.

Responsibilities

• Lead performance marketing strategies and oversee acquisition channels.
• Utilize analytics tools for data-driven decision-making.

Skills

Performance Marketing

Data Analysis

B2B SaaS

Multi-Touch Attribution

Team Management

Communication Skills

Tools

Analytics Tools

Job description

monday CRM is looking for an experienced Performance Marketing Lead to join our best-in-class online marketing department and drive our growth marketing efforts to new heights. As the CRM’s Performance Marketing Lead, you will play a pivotal role in developing and executing data-driven customer acquisition strategies, increasing revenue, and optimizing for efficiency and ROI across various channels for the CRM product. You will collaborate with a team of skilled performance managers and work with cross-functional teams to achieve monday CRM growth goals. You’ll work under the direction of monday.com’s performance team and collaborate closely with the Head of Marketing for CRM.

About The Role

In this role, you will:

1. Collaborate with a team of skilled performance managers responsible for monday CRM’s acquisition and growth efforts.
2. Lead strategies for various acquisition channels and work closely with cross-functional teams, such as designers, content creators, analysts, and growth specialists.
3. Oversee planning, execution, and optimization of paid acquisition channels, continuously scaling while maintaining efficient ROI.
4. Establish clear goals and KPIs for CRM performance stakeholders and provide guidance for success.
5. Manage the marketing budget efficiently, allocating resources for maximum results and cost-effectiveness.
6. Utilize analytics tools to monitor channel performance, detect trends, and make data-driven decisions and improvements.
7. Collaborate with product, sales, growth, creative, analysts, and marketing operations teams for cohesive and effective marketing results.
8. Generate reports, present key metrics to senior management, and provide insights for future activities.

Your Experience & Skills

• 7+ years of experience in performance marketing within rapidly-growing global tech companies; team management experience is a plus.
• Ability to own and coordinate complex marketing projects with multiple stakeholders.
• Proven track record of managing paid activities with a yearly budget of over $50M.
• Experience in a data-driven, analytical environment with a passion for data and optimization.
• Deep understanding of B2B SaaS, self-serve user acquisition funnels, and CRO strategies.
• Proven ability to oversee multi-touch attribution models, including implementing different models.
• Strong communication skills, team-oriented, empathetic, and able to thrive in a fast-paced environment.

We believe in equal opportunity.

monday.com is an equal opportunity employer committed to creating a workplace free of discrimination and harassment. All qualified applicants will be considered regardless of personal characteristics, and we encourage candidates from all backgrounds to apply. We also provide reasonable accommodations for applicants with disabilities; please contact [e-mail] for requests.

Meet the Marketing Team

The marketing team is the growth engine of monday.com. We are bold, unconventional, and mission-driven to reach as many potential customers as possible.