User Acquisition Manager (non-gaming)

Joygame Publishing; Fatih; On-site; TRY 350,000 - 600,000; Full time

Job summary

Joygame Publishing is seeking a User Acquisition Manager to drive growth for our mobile games. You will plan, launch, and scale performance campaigns across Meta, Google UAC, TikTok, and other mobile channels, while aligning with product and data teams to optimize KPIs.

In a fast-paced startup environment, you will own end-to-end UA strategy, test creatives with our team, and stay ahead of trends to improve CPI, ROAS, and LTV. If you love numbers and rapid experimentation, join us.

Qualifications

• 3+ years of experience in user acquisition for mobile apps.
• Expertise in Meta App Web Campaigns, TikTok App Web Campaigns.
• Experience with attribution and analytics tools like Appsflyer, Firebase, Adjust.
• Strong with numbers — you enjoy digging into data to find insights and patterns.
• Experience managing budgets and optimizing for CPI, ROAS, or LTV.
• Comfortable in a startup environment — self-driven, adaptable, and collaborative.

Responsibilities

• Plan, launch, and scale performance marketing campaigns across Meta, Google UAC, Google Search, TikTok, Applovin, and other mobile UA channels
• Own user acquisition strategy end-to-end: performance analysis, A/B testing, budget allocation, and optimization
• Work closely with our creative team to test fresh ideas and find winning creatives
• Collaborate with product and data teams to connect growth metrics with product KPIs
• Stay up to date with new ad formats, UA trends, tools, and best practices
• Bring new ideas to the table, test fast, and scale what works

Skills

User acquisition

Data analysis

Budget management

Tools

Appsflyer

Firebase

Adjust

Job description

Joygame, founded in 2009 and recognized as Turkey’s first gaming company, develops and publishes games played by millions across PC and mobile, including simulation, casual and FPS titles. We also support talented studios through funding and expertise.

We’re a fast-moving, product-driven team that blends creativity with data to build and scale mobile apps that truly make a difference. Now, we’re looking for a User Acquisition Manager to help us grow faster and smarter.

What You’ll Be Doing

• Plan, launch, and scale performance marketing campaigns across Meta, Google UAC, Google Search, TikTok, Applovin, and other mobile UA channels

• Own user acquisition strategy end-to-end: performance analysis, A/B testing, budget allocation, and optimization

• Work closely with our creative team to test fresh ideas and find winning creatives

• Collaborate with product and data teams to connect growth metrics with product KPIs

• Stay up to date with new ad formats, UA trends, tools, and best practices

• Bring new ideas to the table, test fast, and scale what works

What We’re Looking For

• 3+ years of experience in user acquisition for mobile apps

• Expertise in Meta App Web Campaigns, Tiktok App Web Campaigns is a must

• Experience with attribution and analytics tools like Appsflyer, Firebase, Adjust

• Strong with numbers — you enjoy digging into data to find insights and patterns

• Experience managing budgets and optimizing for CPI, ROAS, or LTV

• Comfortable in a startup environment — self-driven, adaptable, and collaborative