Sr. Performance Marketing / UA Manager

HrPanda; Fatih; On-site; TRY 90,000 - 130,000; Full time

Benefits offered by this job

Private health insurance

Learning budget

AI tools for productivity

Team experiences

MultiSport membership

Job summary

SevenApps in Istanbul is seeking a Senior User Acquisition Manager to own paid growth across our app portfolio. You will plan, execute, and optimize multi-channel campaigns, focusing on scalable performance and measurable ROI.

You will collaborate with product and design teams to inform creative strategy and drive user retention and LTV. You'll lead a small UA team, mentor colleagues, and present insights to leadership.

Qualifications

• 5+ years of experience in performance marketing / user acquisition in mobile apps.
• Proven track record managing significant monthly ad budgets and growth.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience with attribution and reporting tools such as AppsFlyer, Adjust, or similar platforms.
• Deep understanding of product metrics: retention, LTV, cohort analysis.
• Solid A/B testing and conversion rate optimization experience.
• Strong analytical skills with the ability to translate data into actionable strategy.
• Experience mentoring junior team members or leading small teams.

Responsibilities

• Own channel strategy and budget allocation across multiple digital channels and apps.
• Develop, execute, and continuously optimize user acquisition campaigns to hit ambitious growth targets.
• Lead A/B tests on creatives, funnels, and targeting — and turn results into repeatable playbooks.
• Define creative strategy and collaborate closely with the design team to produce high-performing ad creatives.
• Track user behavior and build reports to inform product and marketing decisions at the leadership level.
• Monitor market trends and competitor activity to identify and act on growth opportunities.
• Mentor junior UA team members and contribute to building team capabilities.
• Present performance insights, growth forecasts, and strategic recommendations to leadership.

Skills

Performance marketing / UA

Google Ads

Meta Ads

Attribution & reporting tools

Product metrics (retention, LTV)

A/B testing / CRO

Analytical skills

Mentoring / team leadership

Ownership mindset

Tools

Google Ads

Meta Ads

AppsFlyer

Adjust

Job description

At SevenApps, we build mobile applications that millions of users carry in their pockets every day. Our portfolio spans lifestyle, productivity, and utility apps with 20M+ downloads, strong ratings, and continuous growth. For us, continuous improvement isn't just a slogan: it's how we work.

We're now looking for aSenior User Acquisition Manager to join our crew.

About the Role

As a Senior User Acquisition Manager, you will own and drive paid acquisition strategy to deliver scalable, sustainable growth across our app portfolio. You will lead end-to-end campaign strategy from channel planning and budget allocation to creative direction and performance analysis and play a key role in shaping how we grow.

You'll be working closely with performance marketing, product, and design teams. Our stack includes Google Ads, Meta Ads, analytics tools, attribution platforms, and A/B testing frameworks.

What You'll Do

• Own channel strategy and budget allocation across multiple digital channels and apps
• Develop, execute, and continuously optimize user acquisition campaigns to hit ambitious growth targets
• Lead A/B tests on creatives, funnels, and targeting — and turn results into repeatable playbooks
• Define creative strategy and collaborate closely with the design team to produce high-performing ad creatives
• Track user behavior and build reports to inform product and marketing decisions at the leadership level
• Monitor market trends and competitor activity to identify and act on growth opportunities
• Mentor junior UA team members and contribute to building team capabilities
• Present performance insights, growth forecasts, and strategic recommendations to leadership

What We're Looking For

Must-have

• 5+ years of experience in performance marketing / user acquisition in mobile apps
• Proven track record managing significant monthly ad budgets and delivering measurable growth
• Strong hands-on experience with Google Ads and Meta Ads
• Experience with attribution and reporting tools such as AppsFlyer, Adjust, or similar platforms
• Deep understanding of product metrics: retention, LTV, cohort analysis
• Solid A/B testing and conversion rate optimization experience
• Strong analytical skills with the ability to translate data into actionable strategy
• Experience mentoring junior team members or leading small teams
• Strong ownership mindset — you define the strategy, not just execute it

Nice to have

• Experience with subscription-based products
• Familiarity with creative strategy and systematic ad iteration processes
• Experience in TikTok Ads or other emerging UA channels

Work Setup

This is a full-time, on-site position based at our 4. Levent, Istanbul office.

Our Team & Vibe

We're a hustle ownership obsessed, hands-on team building in 4. Levent. No dress code, no performative formality; just focused work, fast iteration, and people who care about the craft. Our office is built for focus: quiet corners when you need to go deep, open space when you want to riff with teammates. Unlimited sugar-free and healthy snacks, specialty coffee, and yes, oat milk. We take the "snacks & cozy office" thing seriously. Your ideas ship to production, not into a backlog.

• Competitive net salary & private health insurance: We provide clear and reliable financial and health coverage.
• Learning budget ($100/month): Use it for courses, content, or any resources that support your growth.
• AI-augmented development workflow: We cover the cost of all AI tools (Cursor, ChatGPT, Claude) you use to improve your productivity.
• Quarterly team experiences: Thoughtfully designed events that bring the team together.
• MultiSport membership: Stay active with access to gyms and various sports facilities.

Hiring Process

• HR Interview: 30 min, Google Meet
• Technical Case: 1 week to complete
• On-site Technical Interview: ~2 hours at our 4. Levent office
• Offer

We aim to keep the process efficient and stay in touch with candidates moving forward through the interview stages.