User Acquisition Manager

Unico Studio; Turkey; Remote; TRY 4,516,000 - 7,526,000; Full time

Benefits offered by this job

Remote working

Flexible hours

Mentorship and coaching

Travel opportunities

Job summary

Unico Studio is seeking a Senior User Acquisition Manager to own UA strategy and performance across our mobile portfolio. You will run paid acquisition hands-on for our key titles, scale what works, stop what doesn’t, and help build a structured, scalable growth function.

You will work closely with Product, Analytics, Monetization and Creative teams, and be accountable for ROAS and payback targets. You’ll plan, launch and scale campaigns on Meta, Google Ads, TikTok and other networks, build

Qualifications

• 5+ years in UA, mobile games preferred.
• Proven ability to scale F2P mobile titles profitably.
• Hands-on with multiple ad networks and MMPs.

Responsibilities

• Own UA strategy, budget allocation and performance for live titles and launches on iOS/Android.
• Plan, launch and scale campaigns on Meta, Google Ads, TikTok, AppLovin, Unity, Mintegral, ASA and others.
• Set and hit LTV, ROAS and payback targets; build monthly/quarterly growth plans.

Skills

UA strategy

Budget management

Campaign optimization

Data analysis

Fluent English

SKAN knowledge

Tools

AppsFlyer

Adjust

Firebase

GA4

Tableau

SQL

Job description

Unico Studio is a mobile game company with a portfolio of 100+ titles, including the globally successful Brain Test series, reaching millions of players worldwide. We build and scale puzzle, casual and hybrid-casual games, combining creative game design with data-driven growth.

The Role

We are looking for a Senior User Acquisition Manager to own UA strategy and performance across our portfolio. You will run paid acquisition hands‑on for our key titles, scale what works, stop what doesn’t, and help build a structured, scalable growth function. You will work closely with Product, Analytics, Monetization and Creative teams, and be accountable for ROAS and payback targets.

What You’ll Do

• Own UA strategy, budget allocation and performance for live titles and new launches across iOS and Android.
• Plan, launch and scale campaigns on Meta, Google Ads (UAC), TikTok, AppLovin, Unity, Mintegral, Apple Search Ads and other networks / DSPs.
• Set and hit LTV, ROAS and payback targets; build monthly and quarterly growth and budget plans.
• Drive the full test cycle: hypothesis, test, validation, scaling and shutdown of inefficient spend.
• Lead the creative testing framework with the Creative team: briefs, hypotheses, performance analysis and iteration.
• Run soft launches and global launches for new titles; define go / no-go metrics with Product.
• Partner with Monetization and Analytics on LTV prediction, cohort analysis and ad / IAP balance for hybrid titles.
• Manage the iOS privacy landscape: SKAdNetwork / AdAttributionKit, conversion value schemas, incrementality.
• Own relationships with ad networks and partners; negotiate terms and get early access to new products.
• Build automated reporting and alerts; present results, risks and next steps to leadership.
• Mentor mid-level UA managers and raise the team’s standards.

What You Bring

• 5+ years of user acquisition experience, at least 4 of them in mobile games.
• Proven track record of profitably scaling F2P mobile games with monthly UA budgets of $1M+.
• Deep hands‑on expertise in at least three channels: Meta, Google Ads, TikTok, AppLovin, Unity, Mintegral, Apple Search Ads.
• Strong command of unit economics: LTV, ROAS curves, payback, retention and cohort analysis (not only CPI).
• Experience with tCPI, tCPA and tROAS / value-based bidding strategies.
• Solid experience with SKAN and privacy-driven measurement.
• Hands‑on with MMPs (AppsFlyer or Adjust) and analytics tools (Firebase, GA4 or similar).
• Advanced Excel / Google Sheets; working knowledge of SQL and a BI tool (Tableau, Looker, Power BI or similar).
• Experience launching new games and running multiple live products at scale.
• Fluent English; ownership mindset and clear communication with stakeholders.

Nice to Have

• Experience with puzzle, casual or hybrid‑casual games (ad + IAP monetization).
• Experience with incrementality testing or media mix modeling (MMM).
• Understanding of ASO and its interaction with paid UA.
• Experience with UA automation, scripts or API‑based campaign management.
• Experience leading or building a small UA team.

What We Offer

• Ownership of a large, growing UA budget across a portfolio of well‑known titles.
• Direct impact on company growth and a seat at the table in product decisions.
• Remote working / flexible hours
• Continuous learning with mentorship and coaching
• Traveling and attending related conferences
• Team activities and happy hours

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