User Acquisition Manager (non-gaming)

Joygame Publishing; Fatih; On-site; TRY 180,000 - 270,000; Full time

Job summary

Joygame Publishing, Turkey's pioneering gaming company, is seeking a User Acquisition Manager to drive growth for mobile titles in a fast-moving, data-driven team.

You will plan, launch, and optimize campaigns across Meta, Google UAC, TikTok, and other UA channels, owning the strategy end-to-end with budget control.

Founded in 2009, Joygame publishes popular PC and mobile games and supports studios through funding and expertise.

Qualifications

• Plan, launch, and scale mobile UA campaigns across major networks.
• Own UA strategy end-to-end including analysis and budget allocation.
• Collaborate with product and data teams to connect growth metrics to KPIs.

Responsibilities

• Plan, launch, and scale campaigns across Meta, Google UAC, Google Search, TikTok, Applovin.
• Own UA strategy with performance analysis, A/B testing, and optimization.
• Work with creative team to test ideas and find winning creatives.
• Collaborate with product and data to tie growth metrics to KPIs.
• Stay up to date with new ad formats and UA best practices.
• Bring new ideas, test quickly, scale what works.

Skills

3+ years mobile UA

Data-driven

Budget management

Mobile UA experience

Meta Campaigns

TikTok Campaigns

Startup mindset

Tools

Appsflyer

Firebase

Adjust

Job description

Joygame, founded in 2009 and recognized as Turkey's first gaming company, develops and publishes games played by millions across PC and mobile, including simulation, casual and FPS titles. We also support talented studios through funding and expertise.

We're a fast-moving, product-driven team that blends creativity with data to build and scale mobile apps that truly make a difference. Now, we're looking for a User Acquisition Manager to help us grow faster and smarter.

What You'll Be Doing

• Plan, launch, and scale performance marketing campaigns across Meta, Google UAC, Google Search, TikTok, Applovin , and other mobile UA channels
• Own user acquisition strategy end-to-end: performance analysis, A/B testing, budget allocation, and optimization
• Work closely with our creative team to test fresh ideas and find winning creatives
• Collaborate with product and data teams to connect growth metrics with product KPIs
• Stay up to date with new ad formats, UA trends, tools, and best practices
• Bring new ideas to the table, test fast, and scale what works

What We're Looking For

• 3+ years of experience in user acquisition for mobile apps
• Expertise in Meta App&Web Campaigns, Tiktok App&Web Campaigns is a must
• Experience with attribution and analytics tools like Appsflyer, Firebase, Adjust
• Strong with numbers - you enjoy digging into data to find insights and patterns
• Experience managing budgets and optimizing for CPI, ROAS, or LTV
• Comfortable in a startup environment - self-driven, adaptable, and collaborative