User Acquisition / Growth Marketing Manager

easyApp; Fatih; Remote; TRY 4,482,000 - 6,474,000; Full time

Job summary

easyApp is hiring a senior User Acquisition / Growth Marketing Manager to own paid growth across a portfolio of 5+ consumer AI subscription apps. You will run Meta, Google, TikTok and Apple Search Ads end to end, build web-to-app funnels, and own the P&L for each campaign.

This hands-on, individual-contributor role is fully remote within a small, fast-growing team. You’ll work directly with the founders and have real budget and real ownership from day one.

Qualifications

• 3+ years of mobile app marketing experience in non-gaming apps (this is not a gaming role).
• Experience at an app publisher or studio, ideally subscription-based consumer apps.
• Experience managing an annual paid media budget of $1M+.

Responsibilities

• Plan, launch and optimise paid campaigns on Meta, Google (UAC), TikTok and Apple Search Ads across 5+ apps.
• Own campaign strategy: geo and audience structure, budget allocation, bidding, scaling and kill rules.
• Own the P&L of campaign performance: spend, CAC, payback and ROAS targets per app and per channel.
• Build and manage web-to-app campaigns and flows, including quiz funnels, landing pages and web checkout.
• Own the creative testing structure: hypotheses, test design, graduation criteria and the reporting that tracks what wins.
• Work with the creative team on creative excellence: brief, review, and give sharp, data-backed feedback on every asset.
• Source, coach and mentor UGC creators so their content performs in paid
• Report weekly on performance against targets and call out what to scale, fix or stop

Skills

Mobile app marketing

Budget management

Data-driven decisions

Creative feedback

Growth experimentation

Tools

Adjust (MMP)

RevenueCat

Job description

We are hiring a User Acquisition / Growth Marketing Manager to own paid growth across a portfolio of 5+ consumer AI apps (subscription apps, not gaming). You will run Meta, Google, TikTok and Apple Search Ads end to end, own web-to-app funnels, and be accountable for the P&L of every campaign you run.

This is a hands-on, senior individual-contributor role in a small, fully remote team. We are freshly funded and growing fast, so you will have real budget, real ownership and a direct line to the founders.

• Location: fully remote
• Reports to: Founder & CEO
• Type: full-time

About the role

We are hiring a User Acquisition / Growth Marketing Manager to own paid growth across a portfolio of 5+ consumer AI apps (subscription apps, not gaming). You will run Meta, Google, TikTok and Apple Search Ads end to end, own web-to-app funnels, and be accountable for the P&L of every campaign you run.

This is a hands-on, senior individual-contributor role in a small, fully remote team. We are freshly funded and growing fast, so you will have real budget, real ownership and a direct line to the founders.

• Location: fully remote
• Reports to: Founder & CEO
• Type: full-time

What you'll do

• Plan, launch and optimise paid campaigns on Meta, Google (UAC), TikTok and Apple Search Ads across 5+ apps
• Own campaign strategy: geo and audience structure, budget allocation, bidding, scaling and kill rules
• Own the P&L of campaign performance: spend, CAC, payback and ROAS targets per app and per channel
• Build and manage web-to-app campaigns and flows, including quiz funnels, landing pages and web checkout
• Own the creative testing structure: hypotheses, test design, graduation criteria and the reporting that tracks what wins
• Work with the creative team on creative excellence: brief, review, and give sharp, data-backed feedback on every asset
• Source, coach and mentor UGC creators so their content performs in paid
• Report weekly on performance against targets and call out what to scale, fix or stop

What you bring

Must have

• 3+ years of mobile app marketing experience in non-gaming apps (this is not a gaming role)
• Experience at an app publisher or studio, ideally subscription-based consumer apps
• Experience managing an annual paid media budget of $1M+
• Deep hands-on expertise in Meta, Google and TikTok ads, plus Apple Search Ads
• Proven track record with web-to-app quiz flows and web-to-app campaigns
• Experience running UA across several apps at once
• Hands-on know-how with Adjust (MMP) and RevenueCat: attribution setup, cohort analysis and subscription reporting
• Clear understanding of LTV / CAC and subscription unit economics: you can explain payback and ROAS for every campaign you run
• Strong creative judgement and the ability to give clear, specific feedback

Nice to have

• Experience briefing or coaching UGC creators
• Experience in AI, utility or self-improvement app categories

Why join us

• Fully remote team: work from wherever you do your best work
• Freshly funded and growing: real budgets to scale, not maintenance mode
• Ownership from day one: you set the strategy and own the outcome across a live portfolio of 5+ apps
• Small, senior team with fast decisions and no layers between you and the founders
• A culture that values directness, data and craft over hours logged