User Acquisition Specialist

Miniclip; Konak; On-site; TRY 2,044,000 - 3,212,000; Full time

Benefits offered by this job

Free snacks

Health insurance (family cover)

Job summary

Miniclip, Izmir office, is seeking a User Acquisition Specialist to join the Marketing team on-site. You will manage end-to-end UA campaigns for mobile games, analyze ROI, and optimize across multiple channels. Strong English, 6+ months in paid digital marketing, and familiarity with tracking tools are required.

The role offers on-site work in Izmir with a competitive USD salary package, health benefits, and opportunities to work with a global games portfolio.

Qualifications

• Minimum 6 months of paid digital marketing or media buying experience.
• Prior experience in app business or gaming.
• Knowledge of marketing channels such as Facebook, TikTok, Google Ads, AppLovin, Unity.
• Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage.
• Having prior exposure to a soft launch will greatly benefit the candidate.
• Excellent communication skills, both written and verbal in English.

Responsibilities

• Manage the full UA process for a mobile game and plan/execute user acquisition campaigns.
• Oversee acquisition marketing campaigns across multiple mobile channels.
• Produce comprehensive UA reporting, analyze ROI and identify new opportunities.
• Experiment and analyze campaigns for existing and upcoming games.
• Run multiple marketing tests and present results with concrete recommendations.
• Use data-driven insights to enhance performance through targeting and segmentation.
• Develop briefs for new ad creatives and oversee production of marketing material.
• Manage day-to-day communication and reporting with business relationships.

Skills

Paid marketing

Mobile ads

Campaign analysis

English communication

Tools

Appsflyer

Facebook Ads

Google Ads

Unity Ads

Job description

Miniclip is looking for a User Acquisition Specialist to join our Marketing team in our Izmir (TR) Office.

This position requires working on-site in Izmir.

What will you be doing at Miniclip?

This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities

• Managing the full UA process for a mobile game Planning and execution of user acquisition campaigns
• Oversee acquisition marketing campaigns across multiple mobile channels
• Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
• Experiment and analyse campaigns for existing and upcoming games
• Running multiple marketing tests and present results to stakeholders with concrete recommendations
• Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
• Develop briefings for new ad creatives and oversee the production of marketing material
• Manage business relationships with day-to-day communication and reporting

What are we looking for?

• Minimum 6 months of experience in paid digital marketing or media buying required
• Prior experience in app business or gaming
• Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
• Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
• Having prior exposure to a soft launch will greatly benefit the candidate
• Excellent communication skills, both written and verbal in English

All applications will be acknowledged and treated confidentially.

What Do We Offer?

• Get paid in USD($) Currency / Competitive Salary and Bonus Package
• Free Snacks, Drinks and Breakfast
• Health Insurance (Covers the family)

About Miniclip:

Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 450 million monthly and 60 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios.

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally. To date, Miniclip’s studios and companies have generated more than 12 billion downloads, including the following games: 8 Ball Pool, Subway Surfers, Golf Battle, Football Strike, Carrom Pool, OSM - Online Soccer Manager™, Football Rivals , Pure Sniper , Puzzle Page™, Head Ball 2, Motorsport Manager, Darts of Fury, Mini Football, Triple Match 3D™, Agar.io, PowerWash Simulator, Sudoku.com™, and We Are Warriors™.

For more information, visit https://miniclip.com/