Turkish Speaking Marketing Manager

BettingJobs; Turkey; Remote; TRY 450,000 - 750,000; Full time

Job summary

BettingJobs is seeking a Marketing Manager to lead growth for Turkish-speaking audiences in a fully remote role. You will own the strategy, budget, and execution across acquisition, retention and brand, collaborating with CRM, product and affiliates to convert data into high-performing campaigns.

The ideal candidate has native Turkish, strong English, and a proven track record in iGaming marketing, with a data-driven mindset and remote-work experience.

Qualifications

• Native or fluent Turkish and strong written and spoken English.
• Proven marketing experience in iGaming, sports betting or casino.
• Strong track record across acquisition and retention channels.
• Data-driven with analytics tools and KPI-driven decision making.
• Hands-on experience managing budgets and ROI measurement.
• Understanding of Turkish-speaking player behaviour and market landscape.
• Self-motivated, organised and effective in remote work environments.

Responsibilities

• Own and deliver the marketing strategy for Turkish-speaking audiences.
• Plan and run multi-channel acquisition campaigns across paid, social, SEO and affiliate.
• Drive retention and reactivation activity with the CRM team.
• Localise creative, messaging and promotions for cultural relevance and impact.
• Manage marketing budgets and optimise spend against ROI and player value.
• Track, analyse and report on campaign performance, KPIs and market trends.
• Monitor competitor activity and identify growth opportunities.
• Brief and manage agencies, freelancers and internal creative resources.

Skills

Turkish native

iGaming marketing

Budget management

Analytics

Remote work

Tools

Google Analytics

Google Ads

Meta Ads Manager

Job description

BettingJobs is partnering with an established iGaming operator to appoint a Marketing Manager to drive growth across Turkish-speaking audiences. This is a fully remote role with real ownership of strategy and budget, suited to a marketer who wants to shape a market rather than simply run campaigns in it.

You will lead the marketing plan for the Turkish-speaking market from start to finish, covering acquisition, retention and brand. You will work closely with CRM, product and affiliate teams to turn data into campaigns that perform. The role would suit a commercially minded iGaming marketer with native-level Turkish who is comfortable working on their own initiative in a remote, fast-moving environment.

Responsibilities:

• Own and deliver the marketing strategy for Turkish-speaking audiences
• Plan and run multi-channel acquisition campaigns across paid, social, SEO and affiliate
• Drive retention and reactivation activity alongside the CRM team
• Localise creative, messaging and promotions for cultural relevance and impact
• Manage marketing budgets and optimise spend against player value and ROI
• Track, analyse and report on campaign performance, KPIs and market trends
• Monitor competitor activity and spot new growth opportunities
• Brief and manage agencies, freelancers and internal creative resource

Requirements:

• Native or fluent Turkish, plus strong written and spoken English
• Proven marketing experience within iGaming, sports betting or casino
• Strong track record across acquisition and retention channels
• Data-driven, with confidence using analytics tools and KPIs to make decisions
• Hands-on experience managing budgets and measuring ROI
• Strong understanding of Turkish-speaking player behaviour and the competitive landscape
• Self-motivated and organised, with proven success working remotely