Growth Marketing Senior Specialist

United Racing; Bakırköy; On-site; TRY 600,000 - 900,000; Full time

Job summary

United Racing Şans Oyunları A.Ş. is seeking a Growth Marketing Senior Specialist to drive customer acquisition and digital performance for ebayi.org.

You will leverage data-driven decision-making, manage multi-channel campaigns, and collaborate with Product and Technology teams to optimise landing pages and tracking. The role requires hands-on experience with Google Ads, Meta Ads Manager, GA4, Firebase, and attribution modelling.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Engineering, Statistics, MIS, or related field.
• 3–4 years in Growth Marketing or similar in e‑commerce, performance marketing agencies, or betting.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Proven ability to manage paid social campaigns and digital performance.
• Knowledge of Google Analytics 4, Firebase, Adjust, and Google Tag Manager.
• Experience with campaign tracking, attribution models, and ROAS reporting.
• Understanding of SEO and ASO principles.
• Experience with acquisition funnels, conversion optimisation, and lifecycle marketing.
• Familiarity with AI-powered marketing tools for analytics, reporting, and optimization.
• Experience with Looker Studio, BigQuery, CRM platforms, and marketing automation.

Responsibilities

• Plan, execute, manage, and optimize performance marketing campaigns across Google Ads, Meta Ads Manager, Programmatic, TikTok Ads, and other platforms.
• Develop acquisition and conversion strategies for web and mobile audiences.
• Manage budgets, bidding, audiences, remarketing, creative testing, and optimization.
• Coordinate campaigns for ebayi.org during promotions, product launches, and events.
• Prepare briefs and coordinate assets with external agencies.
• Ensure materials comply with brand guidelines and platform requirements.
• Collaborate with Product and Tech to manage landing pages, deep links, and event tracking.
• Use GA4, Firebase, Adjust, and GTM to monitor performance.
• Create dashboards and reports on acquisition, traffic, engagement, conversion, and ROAS.
• Identify tracking gaps and improve analytics infrastructure.
• Support SEO and ASO initiatives to boost organic traffic and app visibility.
• Conduct A/B tests across audiences, creatives, pages, and journeys.
• Stay updated on Google, Meta, mobile measurement, and AI marketing tech.
• Identify opportunities to automate marketing processes and improve workflows.
• Monitor competitors and emerging growth opportunities.

Skills

Google Ads

Meta Ads Manager

Paid social campaigns

Google Analytics 4

Firebase

Google Tag Manager

Looker Studio

BigQuery

A/B testing

Data-driven decision making

Education

Bachelor's degree in Marketing / Business / Economics / related field

Tools

Google Ads Manager

Meta Ads Manager

Job description

United Racing Şans Oyunları A.Ş. has become authorized provider giving service to operate horse race betting, with the rights and powers to accept bets on horse races in Türkiye, organized both in Türkiye and abroad, effective as of 1 January 2026, pursuant to a 10-year agreement concluded with Türkiye Wealth Fund A.Ş.

As we continue to accelerate the digital growth of ebayi.org, we are looking for a committed, analytical, and technology-oriented Growth Marketing Senior Specialist to join our Marketing team.

This role offers the opportunity to drive customer acquisition, optimize digital performance, leverage data-driven decision-making, and contribute to the long-term growth of one of Türkiye's most exciting digital betting platforms.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Engineering, Statistics, Management Information Systems, or a related field.
• Minimum 3-4 years of hands-on experience in Growth Marketing or a similar role within e-commerce, performance marketing agencies, or the betting industry.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Proven experience managing paid social media and digital performance campaigns.
• Practical knowledge of Google Analytics 4, Firebase, Adjust, and Google Tag Manager.
• Experience with campaign tracking, conversion measurement, attribution models, UTM structures, event-based analytics, and performance reporting.
• Good understanding of SEO and ASO principles.
• Experience in e-commerce campaign management, conversion funnels, customer journeys, and performance optimization.
• Experience working with creative, media, digital, or performance marketing agencies.
• Ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.
• Strong analytical thinking, attention to detail, and problem-solving skills.
• Ability to transform campaign and customer data into meaningful business insights and actionable recommendations.
• Familiarity with AI-powered tools used for digital marketing, reporting, creative production, analytics, and optimization.
• Knowledge of Looker Studio, BigQuery, CRM platforms, marketing automation, or customer engagement platforms.
• Experience in app marketing, mobile attribution, deep linking, remarketing, and lifecycle marketing is considered an advantage.
• Good command of written and spoken English.

Key Responsibilities

• Plan, execute, manage, and optimize performance marketing campaigns across Google Ads, Meta Ads Manager, Programmatic, TikTok Ads, and other relevant digital advertising platforms.
• Develop acquisition and conversion strategies for both web and mobile audiences.
• Manage campaign budgets, bidding strategies, audience targeting, remarketing activities, creative testing, and optimization processes.
• Coordinate digital campaigns, promotional periods, product launches, and special event communications for ebayi.org.
• Prepare creative briefs and coordinate campaign asset development with external creative and media agencies.
• Ensure campaign materials comply with brand guidelines, platform requirements, campaign objectives, and performance marketing best practices.
• Collaborate closely with Product and Technology teams to manage landing pages, campaign mechanics, deep links, event tracking, and conversion journeys.
• Utilize Google Analytics 4, Firebase, Adjust, Google Tag Manager, and other growth marketing tools to monitor campaign and customer performance.
• Create and maintain dashboards and reports covering acquisition, traffic, engagement, conversion, attribution, and Return on Ad Spend (ROAS).
• Identify tracking gaps and coordinate improvements in analytics and measurement infrastructure.
• Manage and support SEO and ASO initiatives to improve organic traffic, app visibility, keyword rankings, and app store conversion rates.
• Conduct A/B testing across audiences, creatives, campaign messaging, landing pages, and customer journeys.
• Analyze campaign performance and provide actionable recommendations to improve business results.
• Stay up to date with developments across Google, Meta, mobile measurement, marketing automation, and AI-powered marketing technologies.
• Identify opportunities to automate repetitive marketing processes and improve campaign management, reporting, and creative production.
• Monitor competitor activities, digital trends, and emerging growth opportunities.

Why Join United Racing?

If you are looking to be part of a fast-growing organization operating in a dynamic and highly strategic sector, we would be pleased to hear from you.