Trade Marketing SPM Channel Manager

Ferrero; Fatih; Hybrid; TRY 350,000 - 600,000; Full time

Job summary

Ferrero in Istanbul is seeking a Trade Marketing SPM (Supermarkets) Channel Development Manager to drive sustainable growth by shaping channel and customer strategies within the SPM channel. Based in Istanbul, you will report to the Trade Marketing Channel & Category Development Manager and collaborate with Sales and Marketing to turn insights into action.

You will lead trade marketing strategies across channels and customers, support contract negotiations with compelling selling arguments, and

Qualifications

• Bachelor's degree in a relevant field.
• 8+ years of experience in Trade Marketing or related commercial roles.
• Fluent in English and Turkish.
• Experience with Nielsen or market intelligence tools is advantageous.
• Strong strategic thinking and stakeholder management.

Responsibilities

• Lead the development and execution of Trade Marketing strategies across channels and customers.
• Support Sales teams in customer contract negotiations with data-driven selling arguments.
• Contribute to end-to-end customer offers and JBPs.
• Monitor channel and customer performance using sell-in/sell-out data and market analysis.
• Define business targets and align with Sales for timely follow-up.
• Collaborate with cross-functional teams to maximise trade investments and execution excellence.

Skills

Trade Marketing

Key Account Management

SPM

Commercial experience

Analytical

Stakeholder management

Strategic thinking

Cross-functional collaboration

English proficiency

Turkish proficiency

Education

Bachelor's degree

Tools

Nielsen

Market intelligence tools

Microsoft Excel

Microsoft PowerPoint

Job description

Trade & Shopper MarketingJob ID:77383İstanbul, TR (Hybrid)PermanentAbout the Role:We are looking for a Trade Marketing SPM (Supermarkets) Channel Development Manager to drive sustainable business growth through effective channel and customer strategies within the SPM channel. This role collaborates closely with customers and cross-functional teams to identify growth opportunities, strengthen commercial performance, and ensure excellence in execution across the market.Based in Istanbul, you will report directly to the Trade Marketing Channel & Category Development Manager. If you enjoy building strong synergies between Sales and Marketing, turning insights into action, and working in a dynamic and collaborative environment, we encourage you to apply.Main Responsibilities:Lead the development and execution of Trade Marketing strategies across the assigned channels and customers, ensuring alignment with the Company Plan, while acting as the key liaison between Sales and Marketing in the development of bottom-up business plansDevelop effective action plans to achieve channel and customer-specific strategic objectivesSupport Sales teams in customer contract negotiations by ensuring robust, developing compelling selling argumentation based on channel and customer insights, and aligning customer opportunities with negotiation strategiesContribute to the end-to-end customer offer process, supporting Sales in customer plan preparation, ensuring coherence with commercial guidelines, and providing channel and customer-focused recommendations from planning and development through implementation, tracking, and follow-upLeverage deep customer understanding to foster strategic partnerships and support the development of Joint Business Plans (JBPs), delivering tailored solutions aligned with customer strategies and market positioningContinuously monitor channel and customer performance through sell-in, sell-out, and market analysis, proactively identifying opportunities, risks, and areas for improvementAnalyze category and customer performance to uncover growth potential and define relevant KPIs to measure and track business opportunitiesDefine, and share key business targets for assigned customers and channels with Sales teams, ensuring alignment, timely follow-up, and achievement of objectives.Partner with cross-functional teams to enhance execution excellence and maximize the effectiveness of trade investments and commercial initiativesAbout You:Bachelor's degreePreferably 8+ years of experience in Trade Marketing, Key Account Management, SPM, or other relevant commercial rolesExperience with Nielsen and market intelligence tools is an advantageStrong strategic thinking, commercial acumen, and stakeholder management skillsExcellent analytical capabilities with a proactive and solution-oriented mindsetStrong communication and interpersonal skills, with the ability to collaborate effectively across teams and influence key stakeholdersAdvanced proficiency in Microsoft Office applications, particularly Excel and PowerPointFluent in both English and Turkish, with excellent written and verbal communication skillsAbout Ferrero:Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.DE&I at Ferrero:Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.Find out more here.Our Application ProcessWe’re constantly looking for talented individuals who are ready to be part of our dynamic and growing organization. Ferrero is a company with a global presence and family values. Join us!1. ApplyComplete your online application, upload your CV and include brief cover letter to help us understand your experience and interests2. AssessOur HR team will arrange a phone or video interview if we feel your qualifications are a good match for the job3. InterviewIf the first interview goes well, you’ll be invited to speak with a Ferrero manager to assess your competencies, technical aptitude and fit within our dynamic organization