Trade Marketing Discounter & Traditional Trade Channel Manager

Ferrero; Fatih; Híbrido; TRY 900 000 - 1 400 000; Tempo integral

Resumo da oferta

Ferrero in Istanbul is seeking an experienced Trade Marketing Discounter & Traditional Trade Channel Development Manager. You will drive growth through channel strategies, acting as the Sales-Marketing liaison and shaping bottom-up business plans. The role sits hybrid in Istanbul and reports to the Channel & Category Development Manager.

You will lead JBPs, analyze channel performance, and support sales in negotiations while aligning with the Ferrero plan and market positioning.

Qualificações

• Bachelor's degree in a relevant field.
• 8+ years of Trade Marketing or related FMCG experience.
• Experience with Nielsen and other market intelligence tools is advantageous.
• Strong strategic thinking, commercial acumen, and stakeholder management.

Responsabilidades

• Lead the development and execution of Trade Marketing strategies across channels and customers.
• Support sales with customer contract negotiations and compelling selling arguments.
• Contribute to end-to-end customer offers and Joint Business Plans (JBPs).
• Monitor performance through sell-in/sell-out analysis and KPIs; identify risks and opportunities.
• Collaborate with cross-functional teams to maximize trade investments and execution excellence.
• Define business targets for assigned customers and ensure timely follow-up.

Conhecimentos

Strategic thinking

Commercial acumen

Stakeholder management

Analytical skills

Communication & collaboration

Excel & PowerPoint proficiency

Fluent English & Turkish

Formação académica

Bachelor's degree

Ferramentas

Nielsen

Excel

PowerPoint

Descrição da oferta de emprego

Trade & Shopper MarketingJob ID:77384İstanbul, TR (Hybrid)PermanentAbout the Role:We are looking for a Trade Marketing Discounter & Traditional Trade Channel Development Manager to drive sustainable business growth through effective channel and customer strategies. This role works closely with customers, distributors, and cross-functional teams to identify growth opportunities, enhance commercial performance, and ensure excellence in execution across the market.Based in Istanbul, you will report directly to the Trade Marketing Channel & Category Development Manager. If you enjoy building strong partnerships between Sales and Marketing, leading strategic initiatives, and working in a dynamic environment, we encourage you to apply.Main Responsibilities:Lead the development and execution of Trade Marketing strategies across the assigned channels and customers, ensuring alignment with the Company Plan, while acting as the key liaison between Sales and Marketing in the development of bottom-up business plansDevelop effective action plans to achieve channel and customer-specific strategic objectivesSupport Sales teams in customer contract negotiations by ensuring robust, developing compelling selling argumentation based on channel and customer insights, and aligning customer opportunities with negotiation strategiesContribute to the end-to-end customer offer process, supporting Sales in customer plan preparation, ensuring coherence with commercial guidelines, and providing channel and customer-focused recommendations from planning and development through implementation, tracking, and follow-upLeverage deep customer understanding to foster strategic partnerships and support the development of Joint Business Plans (JBPs), delivering tailored solutions aligned with customer strategies and market positioningContinuously monitor channel and customer performance through sell-in, sell-out, and market analysis, proactively identifying opportunities, risks, and areas for improvementAnalyze category and customer performance to uncover growth potential and define relevant KPIs to measure and track business opportunitiesDefine, and share key business targets for assigned customers and channels with Sales teams, ensuring alignment, timely follow-up, and achievement of objectives.Partner with cross-functional teams to enhance execution excellence and maximize the effectiveness of trade investments and commercial initiativesAbout You:Bachelor's degreePreferably 8+ years of experience in Trade Marketing, Key Account Management, Distributor Management, or similar commercial roles within the FMCG sectorExperience with Nielsen and other market intelligence tools is considered an advantageStrong strategic thinking, commercial acumen, and stakeholder management skillsExcellent analytical capabilities with a proactive, solution-oriented mindsetStrong communication and interpersonal skills, with the ability to influence and collaborate across multiple functionsAdvanced proficiency in Microsoft Office applications, particularly Excel and PowerPointFluent in both English and Turkish, with excellent written and verbal communication skillsAbout Ferrero:Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.DE&I at Ferrero:Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.Find out more here.Our Application ProcessWe’re constantly looking for talented individuals who are ready to be part of our dynamic and growing organization. Ferrero is a company with a global presence and family values. Join us!1. ApplyComplete your online application, upload your CV and include brief cover letter to help us understand your experience and interests2. AssessOur HR team will arrange a phone or video interview if we feel your qualifications are a good match for the job3. InterviewIf the first interview goes well, you’ll be invited to speak with a Ferrero manager to assess your competencies, technical aptitude and fit within our dynamic organization