Trade Marketing POS Specialist

Red Bull; Fatih; On-site; TRY 140,000 - 210,000; Full time

Job summary

Red Bull in Turkey is seeking a Trade Marketing POS Specialist to coordinate in-store activities and maximize brand potential in the trade. You will lead strategy and enable execution through Distribution Partner Key Accounts and the Trade Marketing Manager, coordinating across internal teams and DP sales to ensure timely, on-brand POS development and activation.

You will analyze in-store performance, develop insights, and drive collaboration across marketing, sales, and finance to support

Qualifications

• 1–3 years experience in FMCG, ideally in Trade, Category, Brand or Key Account fields.
• Strong planning and organisation skills with ability to manage multiple tasks to deadlines.
• Strong analytical and problem‑solving skills with data‑driven insight.
• Excellent communication and collaborative mindset across teams.

Responsibilities

• Execute in-store communication plans aligned with sales and marketing objectives.
• Coordinate trade marketing activation programs with DP sales and internal teams.
• Develop and adapt POS tools, manage budgets for POS initiatives.
• Analyse store data to identify opportunities and inform action.

Skills

FMCG experience

Trade marketing

Category management

Key Accounts

Data analysis

Planning

Communication

Collaboration

Strategic thinking

Job description

Trade Marketing POS Specialist is responsible for the coordination of in‑store activities to maximise the potential of the Red Bull brand in the trade whilst maintaining the brand personality and values. They should lead the strategy and enable the execution via the Distribution Partner Key Accounts and Trade Marketing Manager counterpart. This includes all means of communication (internal, trade and shopper), internal coordination between marketing and DP sales force, POS development and implementation, trial activities and in‑store analysis to generate insight. In general, the job holder will co‑coordinate and project manage all trade‑led marketing activities.

All the responsibilities we’ll trust you with:

IN STORE COMMUNICATION KNOWLEDGE AND CAPABILITY

Execute the In Store Communication Plan in line with sales and marketing objectives. Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level. POS Tools Implementation and Development/Adaptation.

Manage the Trade Marketing POS budget.

COORDINATION OF SALES AND MARKETING ACTIVATION PROGRAMS

Collaborate closely with the DP sales team (Key Accounts and Trade Marketing) to advise, give guidance on all accounts and lead channel‑specific marketing strategies and activation programs to improve brand visibility. Exchange ideas between Marketing and DP teams pro‑actively and challenge traditions. Establish an internal network with all departments necessary for efficient working – Communications, Brand, Sales, Finance teams. Support the alignment across customers and channels in regard to trade marketing activities.

BUSINESS INSIGHTS

Data analysis to identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity in store.

Your areas of knowledge and expertise that matter most for this role:

• 1-3 yrs experience in FMCG sector, ideally in Trade, Category, Brand or Key Account field.
• Clear understanding of markets, sales and distribution, competitor activity, consumer and shopper behaviour, category management and business insights in the FMCG context.
• Strong planning/organisation skills and the ability to manage and prioritise multiple tasks/projects to meet deadlines.
• Strong collaboration, communication, influence and impact skills.
• Proactive working style and initiative taking.
• Strong analytical and problem‑solving skills.
• Can‑do attitude and willingness to take on challenges.
• Strategic thinking able to lead the sales strategy.