Trade Marketing POS Specialist

Red Bull Gruppe; Fatih; On-site; TRY 180,000 - 280,000; Full time

Job summary

Red Bull Gruppe is seeking a Trade Marketing POS Specialist to coordinate in-store activities, maximize the brand's potential in trade, and ensure alignment with brand personality and values.

You will lead strategy and enable execution through Distribution Partner Key Accounts and a Trade Marketing Manager counterpart, coordinating internal marketing and DP sales, and overseeing POS development, trial activities and in-store analysis to generate insights.

Qualifications

• Not specified in the original description.

Responsibilities

• Coordinate in-store activities to maximize brand potential in trade while maintaining brand personality and values.
• Lead strategy and enable execution via Distribution Partner Key Accounts and Trade Marketing Manager counterpart.
• Facilitate communications (internal, trade and shopper) and coordinate between marketing and DP sales force.
• Oversee POS development and implementation, trial activities and in-store analysis to generate insights.
• Coordinate and project manage all trade-led marketing activities.

Job description

Overview

Trade Marketing POS Specialist is responsible for the coordination of in store activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality and values. They should lead the strategy and enable the execution via the Distribution Partner Key Accounts and Trade Marketing Manager counterpart. This includes all means of communication (internal, trade and shopper), internal coordination between marketing and DP sales force, POS development and implementation, trial activities and in store analysis to generate insight. In general, the job holder will co-ordinate and project manage all trade-led marketing activities.

Responsibilities

• Coordinate in-store activities to maximize brand potential in trade while maintaining brand personality and values.
• Lead strategy and enable execution via Distribution Partner Key Accounts and Trade Marketing Manager counterpart.
• Facilitate communications (internal, trade and shopper) and coordinate between marketing and DP sales force.
• Oversee POS development and implementation, trial activities and in-store analysis to generate insights.
• Coordinate and project manage all trade-led marketing activities.

Qualifications

• Not specified in the original description.