Trade Marketing Lead: Shopper Activation & E-commerce

PepsiCo; Fatih; On-site; TRY 360,000 - 520,000; Full time

Job summary

PepsiCo in Istanbul seeks a Trade Marketing Supervisor to plan and execute activation programs for the Supermarket channel. You will drive growth, support customer and field teams, and coordinate RMN and e-commerce initiatives to boost visibility and performance.

Collaborating with Sales, Marketing, Planning and Finance, you will develop shopper‑centric solutions, monitor budgets and KPIs, and lead engaging campaigns that connect brands with shoppers on the shelf and online.

Qualifications

• Bachelor's degree in Business Administration, Economics, Engineering or related field.
• 4–6 years of experience in Trade Marketing, Channel Marketing, or related FMCG functions.
• Knowledge of modern trade, supermarket and e‑commerce models.
• Experience in commercial activations, promotion management and budget processes.
• Strong analytical, communication, and problem-solving skills.
• Fluent in English; proficient in MS Office (Excel/PowerPoint).

Responsibilities

• Develop and execute activation plans for the Supermarket (SPM) channel.
• Design and manage promotional programs that drive channel growth.
• Track ROI and budget utilization of SPM activities.
• Coordinate RMN projects and evaluate performance with cross‑functional teams.
• Develop engagement programs for sales teams and monitor KPI performance.
• Collaborate with Sales, Marketing, Planning, Revenue Management and Finance.

Skills

Trade marketing

Channel marketing

Analytical skills

Stakeholder management

Project management

Education

Bachelor's degree in Business, Economics, Engineering or related

Tools

MS Office

Excel

PowerPoint

Job description

PepsiCo in Istanbul seeks a Trade Marketing Supervisor to plan and execute activation programs for the Supermarket channel. You will drive growth, support customer and field teams, and coordinate RMN and e-commerce initiatives to boost visibility and performance.

Collaborating with Sales, Marketing, Planning and Finance, you will develop shopper‑centric solutions, monitor budgets and KPIs, and lead engaging campaigns that connect brands with shoppers on the shelf and online.