Trade Marketing Supervisor

PepsiCo; Fatih; On-site; TRY 360,000 - 520,000; Full time

Job summary

PepsiCo in Istanbul seeks a Trade Marketing Supervisor to plan and execute activation programs for the Supermarket channel. You will drive growth, support customer and field teams, and coordinate RMN and e-commerce initiatives to boost visibility and performance.

Collaborating with Sales, Marketing, Planning and Finance, you will develop shopper‑centric solutions, monitor budgets and KPIs, and lead engaging campaigns that connect brands with shoppers on the shelf and online.

Qualifications

• Bachelor's degree in Business Administration, Economics, Engineering or related field.
• 4–6 years of experience in Trade Marketing, Channel Marketing, or related FMCG functions.
• Knowledge of modern trade, supermarket and e‑commerce models.
• Experience in commercial activations, promotion management and budget processes.
• Strong analytical, communication, and problem-solving skills.
• Fluent in English; proficient in MS Office (Excel/PowerPoint).

Responsibilities

• Develop and execute activation plans for the Supermarket (SPM) channel.
• Design and manage promotional programs that drive channel growth.
• Track ROI and budget utilization of SPM activities.
• Coordinate RMN projects and evaluate performance with cross‑functional teams.
• Develop engagement programs for sales teams and monitor KPI performance.
• Collaborate with Sales, Marketing, Planning, Revenue Management and Finance.

Skills

Trade marketing

Channel marketing

Analytical skills

Stakeholder management

Project management

Education

Bachelor's degree in Business, Economics, Engineering or related

Tools

MS Office

Excel

PowerPoint

Job description

Overview

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

We are looking for a Trade Marketing Supervisor who will beresponsible for planning and executing commercial activation activities within the Supermarket (SPM) channel.

The role encompasses driving channel growth strategies, guiding customer and field teams, supporting the management of e-commerce platforms, coordinating Retail Media Network (RMN) activities, and monitoring the performance of commercial investments.

This position works closely with Sales, Marketing, Sales Planning, Finance, and other cross-functional teams to contribute to the company's omnichannel growth ambitions and develop shopper-centric commercial solutions.

Responsibilities

• Develop and execute annual and periodic activation plans for the Supermarket (SPM) channel.
• Design and manage commercial and promotional programs that support channel growth.
• Track the performance, budget utilization, and return on investment of SPM customer activities.
• Execute commercial plans for e-commerce platforms such as Migros Sanal Market, Trendyol GO, and similar channels.
• Coordinate the planning and execution of Retail Media Network (RMN) projects and evaluate performance outcomes in collaboration with relevant teams.
• Develop and implement engagement and motivation programs for sales teams.
• Coordinate and monitor the execution of the commercial agenda with cross-functional stakeholders.
• Manage and report A&M and channel investment budgets.
• Lead channel-specific activation processes for new product launches.
• Analyze insights from field teams and customers to identify new growth opportunities.
• Collaborate effectively with Sales, Marketing, Sales Planning, Revenue Management, Finance, and other related functions.
• Work closely with agencies and suppliers to enhance in-store visibility, equipment, and communication materials.
• Regularly monitor KPI, ROI, and overall performance results of commercial activities and develop action plans accordingly.

Qualifications

• Bachelor's degree in Business Administration, Economics, Engineering, or a related field.
• Preferred 4-6 years of experience in Trade Marketing, Channel Marketing, or related functions within the FMCG industry.
• Knowledge of modern trade, supermarket, and e-commerce business models.
• Experience in commercial activations, promotion management, and budget processes.
• Strong analytical skills with the ability to monitor and evaluate business performance.
• Effective stakeholder management skills with the ability to work across multiple functions.
• Strong project management and prioritization capabilities.
• Excellent communication, presentation, and problem-solving skills.
• Results-oriented mindset with the ability to thrive in a fast-paced and dynamic environment.
• Strong command of English.
• Proficiency in MS Office applications, particularly Excel and PowerPoint.