Senior Brand Manager, Carbonated Soft Drinks – Türkiye

PepsiCo; Fatih; On-site; TRY 900,000 - 1,300,000; Full time

Job summary

PepsiCo in İstanbul is seeking a Brand Manager (Carbonated Soft Drinks) to lead the development and execution of the CSD brand strategy in Türkiye, driving sustainable growth, building equity, and leading consumer-centric campaigns.

Collaborating with cross-functional and global teams, you will drive the innovation agenda, oversee marketing investments, and lead a high-performing team to deliver impactful campaigns and strong ROI.

Qualifications

• Bachelor's degree; MBA is a plus.
• Minimum 8 years of brand marketing experience within FMCG.
• Strong understanding of ATL, BTL, digital marketing, media, and consumer activation.
• Proven track record of developing and executing brand and growth strategies that deliver business results.
• Strong strategic thinking, creativity, and analytical problem-solving capabilities.
• Strong project management and execution excellence skills.
• Financial acumen with experience managing marketing investments and budgets.
• Ability to work effectively in a complex, matrix, and multicultural environment.
• Demonstrated leadership, stakeholder management, and influencing capabilities, with experience leading and developing high-performing teams.
• Proactive mindset with the ability to anticipate opportunities and challenges.
• Fluent in Turkish and English.

Responsibilities

• Drive sustainable business growth and deliver brand performance against key business objectives.
• Co-lead local brand strategies in line with global brand vision, ensuring consistency across all consumer touchpoints.
• Co-lead impactful communication platforms, campaigns, and brand initiatives.
• Define the annual brand agenda and marketing calendar, ensuring alignment across key internal and external stakeholders.
• Lead the innovation agenda by identifying growth opportunities, leveraging globally existing innovations for TR business.
• Drive end-to-end communication and activation strategies across ATL, BTL, digital, social, and experiential channels.
• Partner with global and regional teams to leverage best practices, accelerate scale opportunities, and contribute locally developed solutions and assets.
• Manage marketing investments effectively, ensuring optimal resource allocation and strong return on investment.
• Lead, coach, and develop team members while fostering a high-performance culture aligned with PepsiCo values and People & Planet Positive commitments.

Skills

Brand marketing

ATL marketing

Campaign management

Leadership

Strategic thinking

Budget management

Education

Bachelor's degree

MBA

Job description

PepsiCo in İstanbul is seeking a Brand Manager (Carbonated Soft Drinks) to lead the development and execution of the CSD brand strategy in Türkiye, driving sustainable growth, building equity, and leading consumer-centric campaigns.

Collaborating with cross-functional and global teams, you will drive the innovation agenda, oversee marketing investments, and lead a high-performing team to deliver impactful campaigns and strong ROI.