Strategic Marketing Leader - Global Growth & CRM

GCA Türkiye; Kartal; Sur place; TRY 900 000 - 1 200 000; Plein temps

Avantages offerts par ce poste

Gürok Academy Learning & Development

Global career opportunities

Onboarding program

Language compensation program

Résumé du poste

Gürok Group seeks a seasoned Strategic Marketing Leader to drive growth through data-driven market analysis, segmentation, and competitive intelligence. You will own Salesforce CRM processes, collaborate with Sales to ensure strategic positioning, and lead pricing initiatives to optimize profitability.

The role requires a strong track record in marketing strategy, team leadership, and cross-functional delivery across global markets.

Qualifications

• Bachelor's degree in Industrial Engineering, Business Administration, Economics, Marketing, or a related field.
• Minimum 5 years of experience in strategic marketing, brand management, market research, or related fields.
• Excellent command of written and spoken English.
• Experience in market research, customer segmentation, target audience analysis, and competitive analysis.
• Experience with CRM systems, preferably Salesforce, with strong capabilities in data management, reporting, and process improvement.
• Knowledge and experience in strategic pricing and commercial analysis.
• Strong analytical thinking, strategic planning, and problem-solving skills.
• Excellent communication and cross-functional coordination skills.
• Project, budget, and team management experience is preferred.
• Team-oriented, results-driven, and committed to continuous improvement.

Responsabilités

• Develop and implement strategic marketing initiatives aligned with the company's growth objectives.
• Analyze target markets, customer segments, industry trends, and competitive dynamics to support strategic decision-making.
• Collaborate with Sales and relevant teams to ensure products and services are effectively positioned in line with market needs.
• Develop market entry strategies and identify growth opportunities in existing markets.
• Develop strategies to drive customer acquisition and strengthen relationships with existing customers.
• Take ownership of the effective use, data quality, accuracy, and continuous improvement of Salesforce CRM within marketing processes, ensuring cross-functional coordination.
• Lead strategic pricing initiatives based on market dynamics and commercial analysis, supporting the development and improvement of related processes.
• Coordinate the activities of the Strategic Marketing team, manage team objectives, and monitor performance.

Connaissances

Strategic Marketing

Brand Management

Market Research

Salesforce CRM

Pricing Strategy

Cross-functional Collaboration

Formation

Bachelor's degree in Business/Marketing/related field

Outils

Salesforce

Description du poste

Gürok Group seeks a seasoned Strategic Marketing Leader to drive growth through data-driven market analysis, segmentation, and competitive intelligence. You will own Salesforce CRM processes, collaborate with Sales to ensure strategic positioning, and lead pricing initiatives to optimize profitability.

The role requires a strong track record in marketing strategy, team leadership, and cross-functional delivery across global markets.