Global Marketing & Brand Strategy Director

Randstad Türkiye; Fatih; On-site; TRY 200,000 - 420,000; Full time

Job summary

Randstad Türkiye is seeking a seasoned Marketing Director to formulate and execute the company’s global marketing strategy across brands and markets. You will strengthen brand architecture, align with sales, and drive ROI through KPI-led campaigns.

The role covers budget management, global trade shows, executive communications, and digital marketing leadership, including CRM and marketing automation integrations, with a focus on international growth and pre-IPO preparation support.

Qualifications

• Bachelor’s degree in a related field.
• 12+ years of professional experience, including at least 5 years in a Marketing Manager or Marketing Director role.
• Proven track record in export-oriented industrial manufacturing and B2B marketing.
• Demonstrated success in managing multi-brand portfolios and leading global marketing initiatives.
• Extensive experience in planning and executing global trade shows and international corporate events.
• Hands-on experience with CRM and Marketing Automation platforms.
• Active involvement with executive leadership, including the CEO.
• Advanced English (written and verbal).

Responsibilities

• Formulate and execute the company’s global marketing strategy.
• Develop initiatives to strengthen brand awareness and market positioning.
• Collaborate closely with sales teams to drive new customer acquisition.
• Prepare and manage the overall marketing budget.
• Drive and optimize all marketing activities based on KPIs and ROI.
• Oversee corporate communications strategy and executive communications for the CEO.
• Plan and manage international trade shows and events.
• Lead end-to-end go-to-market strategies for new product launches.
• Lead and manage digital marketing efforts including CRM/MA integration.
• Provide strategic marketing support to global sales teams.
• Plan localized regional marketing initiatives.
• Manage partnerships with agencies/vendors.
• Support ESG and sustainability communication initiatives.

Skills

Strategic marketing leadership

Brand management

Corporate communications

Digital marketing

Content management

Event management

Sales enablement support

Pre-IPO preparation

Agency/vendor management

English proficiency

Education

Bachelor’s degree in Business Administration/Marketing/Communications/International Trade/Industrial Engineering

Tools

CRM platforms

Marketing Automation

SEO/SEM tools

Job description

Randstad Türkiye is seeking a seasoned Marketing Director to formulate and execute the company’s global marketing strategy across brands and markets. You will strengthen brand architecture, align with sales, and drive ROI through KPI-led campaigns.

The role covers budget management, global trade shows, executive communications, and digital marketing leadership, including CRM and marketing automation integrations, with a focus on international growth and pre-IPO preparation support.