Strategic Marketing Manager

GCA Türkiye; Kartal; On-site; TRY 900,000 - 1,200,000; Full time

Benefits offered by this job

Gürok Academy Learning & Development

Global career opportunities

Onboarding program

Language compensation program

Job summary

Gürok Group seeks a seasoned Strategic Marketing Leader to drive growth through data-driven market analysis, segmentation, and competitive intelligence. You will own Salesforce CRM processes, collaborate with Sales to ensure strategic positioning, and lead pricing initiatives to optimize profitability.

The role requires a strong track record in marketing strategy, team leadership, and cross-functional delivery across global markets.

Qualifications

• Bachelor's degree in Industrial Engineering, Business Administration, Economics, Marketing, or a related field.
• Minimum 5 years of experience in strategic marketing, brand management, market research, or related fields.
• Excellent command of written and spoken English.
• Experience in market research, customer segmentation, target audience analysis, and competitive analysis.
• Experience with CRM systems, preferably Salesforce, with strong capabilities in data management, reporting, and process improvement.
• Knowledge and experience in strategic pricing and commercial analysis.
• Strong analytical thinking, strategic planning, and problem-solving skills.
• Excellent communication and cross-functional coordination skills.
• Project, budget, and team management experience is preferred.
• Team-oriented, results-driven, and committed to continuous improvement.

Responsibilities

• Develop and implement strategic marketing initiatives aligned with the company's growth objectives.
• Analyze target markets, customer segments, industry trends, and competitive dynamics to support strategic decision-making.
• Collaborate with Sales and relevant teams to ensure products and services are effectively positioned in line with market needs.
• Develop market entry strategies and identify growth opportunities in existing markets.
• Develop strategies to drive customer acquisition and strengthen relationships with existing customers.
• Take ownership of the effective use, data quality, accuracy, and continuous improvement of Salesforce CRM within marketing processes, ensuring cross-functional coordination.
• Lead strategic pricing initiatives based on market dynamics and commercial analysis, supporting the development and improvement of related processes.
• Coordinate the activities of the Strategic Marketing team, manage team objectives, and monitor performance.

Skills

Strategic Marketing

Brand Management

Market Research

Salesforce CRM

Pricing Strategy

Cross-functional Collaboration

Education

Bachelor's degree in Business/Marketing/related field

Tools

Salesforce

Job description

Having been established in 2015, GCA keeps Gürok Group's 30 years of glassware production experience and qualification in glass packaging industry with an innovative approach. GCA keeps on its efforts to become one of the most-preferred actors of the container glass sector in the international arena by achieving significant successes not only at home but also around the world. It exports to more than 40 countries, especially the Middle East, European and UK countries.

Qualifications

• Bachelor's degree in Industrial Engineering, Business Administration, Economics, Marketing, or a related field,
• Minimum 5 years of experience in strategic marketing, brand management, market research, or related fields,
• Excellent command of written and spoken English,
• Experience in market research, customer segmentation, target audience analysis, and competitive analysis,
• Experience with CRM systems, preferably Salesforce, with strong capabilities in data management, reporting, and process improvement,
• Knowledge and experience in strategic pricing and commercial analysis,
• Strong analytical thinking, strategic planning, and problem-solving skills,
• Excellent communication and cross-functional coordination skills,
• Project, budget, and team management experience is preferred,
• Team-oriented, results-driven, and committed to continuous improvement.

Responsibilities

• Develop and implement strategic marketing initiatives aligned with the company's growth objectives,
• Analyze target markets, customer segments, industry trends, and competitive dynamics to support strategic decision-making,
• Collaborate with Sales and relevant teams to ensure products and services are effectively positioned in line with market needs,
• Develop market entry strategies and identify growth opportunities in existing markets,
• Develop strategies to drive customer acquisition and strengthen relationships with existing customers,
• Take ownership of the effective use, data quality, accuracy, and continuous improvement of Salesforce CRM within marketing processes, ensuring cross-functional coordination,
• Lead strategic pricing initiatives based on market dynamics and commercial analysis, supporting the development and improvement of related processes,
• Coordinate the activities of the Strategic Marketing team, manage team objectives, and monitor performance.

What Do We Offer You?

• Onboarding ProgramYou will be included in the corporate orientation process to quickly adapt to the company.
• Technical and Behavioral Competency Development ProgramWith Gürok Academy Learning & Development Programs providing comprehensive preparation for professional life, you can develop technical and leadership skills and maximize your potential.You will be able to participate in domestic fairs and trainings related to your department.
• Opportunity to Build a Global CareerYou can be part of the growing global organization of Gürok Group, which establishes and sustains well-known brands in the manufacturing industry internationally.
• Additional BenefitsIf your TOEFL score is above 78, you can receive an additional language compensation of 15-30% of your salary each month