SFA / CRM Expert & Executive

Hayat; Fatih; On-site; TRY 350,000 - 550,000; Full time

Job summary

Hayat is seeking an IT Business Solutions Executive to enhance sales and marketing processes through SFA, CRM, and integration with e-commerce. The role focuses on end-to-end SFA design, process development, and user-focused solutions, while leveraging AI tools and cross-functional collaboration with international stakeholders.

Strong English communication is essential. The successful candidate will bridge business and technical teams, manage projects in JIRA, and drive continuous improvement

Qualifications

• Bachelor’s degree in a relevant field.
• Experience in sales and marketing business solutions.
• Strong knowledge of SFA processes.
• Experience in SFA design, process development, user requirements analysis, and application management.
• Strong understanding of the role of SFA in field sales operations and its end-to-end processes.
• Experience in CRM projects or CRM processes.
• Ability to translate a marketing need into a product or digital solution from scratch.

Responsibilities

• Take end-to-end ownership of SFA processes, from analysis and solution design to development follow-up and post-go-live improvements.
• Analyse the needs of field sales teams and translate them into practical SFA solutions and processes.
• Ensure the continuous development of the SFA platform in alignment with business objectives, field operations, and user experience.
• Design solutions that prioritise standard SFA functionalities while keeping custom developments controlled and sustainable.
• Lead the design and improvement of SFA processes related to visits, routes, customers/dealers, orders, activities, targets, campaigns, promotions, pricing, inventory, reporting, and approvals.
• Develop recommendations for processes, screens, workflows, and reporting tools that increase SFA user adoption and efficiency.
• Contribute to digital transformation initiatives involving low-code solutions, RPA, AI, and LLMs within SFA processes.
• Monitor the accuracy and integrity of SFA data and ensure its seamless flow across relevant systems.
• Analyse marketing teams’ needs and develop solutions for campaigns, segmentation, customer engagement, and digital marketing processes.
• Design products, applications, digital services, or business solutions from scratch when required by marketing teams.
• Create end-to-end product concepts by considering user needs, business objectives, and technical feasibility.
• Explore opportunities to use AI-powered solutions for analysis, content creation, automation, personalisation, and decision support in marketing processes.
• Contribute to the development of solutions that support e-commerce workflows, order processes, and user experience.
• Evaluate requirements relating to customer data, campaign structures, segmentation, and sales processes within CRM operations.
• Analyse system integration requirements and monitor data flows and business rules across systems.
• Coordinate business functions, software development teams, solution partners, and other stakeholders.
• Manage projects and change requests end to end, coordinating requirements analysis, prioritisation, tracking, testing, go-live, and post-go-live stabilisation.
• Play an active role in incident, request, problem, and change management processes in line with ITIL practices.
• Effectively manage requests, actions, backlog items, and change records in JIRA.
• Support the preparation of test scenarios, user acceptance testing, and go-live activities.
• Analyse post-go-live issues, conduct root-cause analyses, and follow up on improvement actions.
• Support Level 2 operations and ensure operational continuity by working closely with AMS teams.
• Prepare and regularly update process documentation, business rules, and solution notes.
• Develop recommendations to improve efficiency across SFA and digital sales and marketing processes.
• Actively participate in meetings conducted in English and prepare presentations, emails, and documentation in English when required.

Skills

SFA processes

CRM processes

Project management

Stakeholder management

English communication

Business analysis

AI-powered tools

Education

Bachelor's degree

Tools

JIRA

ITIL

CRM platforms

Low-code platforms

Job description

SFA / CRM Expert & Executive

Sales & Marketing Business Solutions | SFA-Focused | E-commerce | Integration | CRM | ITIL | JIRA | Fluent English

Position Overview

We are looking for an IT Business Solutions Executive who will add value to sales and marketing business processes through technology. The ideal candidate will have strong experience in Sales Force Automation (SFA), which constitutes the primary area of responsibility for this role, as well as expertise in e-commerce, system integration, CRM, project management, and change management. The role also requires the ability to use English actively in a professional environment.

The majority of the position’s workload and core responsibilities will focus on SFA solution and process management. The role holder will analyse the needs of field sales teams, design and develop end-to-end SFA processes, deliver solutions that enhance user experience and operational efficiency, and ensure the continuous improvement of the SFA platform in line with business objectives.

The successful candidate will also be expected to play an active role in addressing the needs of marketing teams. Of particular importance is the ability to design products, solutions, or digital workflows from scratch when required, develop viable end-to-end product concepts based on user and business needs, and effectively leverage AI-powered tools throughout these initiatives.

Acting as a bridge between business functions and technical teams, the role will analyse processes, translate business requirements into solution designs, support system integrations, and improve the effectiveness of digital sales and marketing operations. The position requires communication with international stakeholders, English-language documentation, meeting facilitation, and operational coordination.

Roles and Responsibilities

• Take end-to-end ownership of SFA processes, from analysis and solution design to development follow-up and post-go-live improvements.
• Analyse the needs of field sales teams and translate them into practical SFA solutions and processes.
• Ensure the continuous development of the SFA platform in alignment with business objectives, field operations, and user experience.
• Design solutions that prioritise standard SFA functionalities while keeping custom developments controlled and sustainable.
• Lead the design and improvement of SFA processes related to visits, routes, customers/dealers, orders, activities, targets, campaigns, promotions, pricing, inventory, reporting, and approvals.
• Develop recommendations for processes, screens, workflows, and reporting tools that increase SFA user adoption and efficiency.
• Contribute to digital transformation initiatives involving low-code solutions, RPA, Artificial Intelligence (AI), and Large Language Models (LLMs) within SFA processes.
• Monitor the accuracy and integrity of SFA data and ensure its seamless flow across relevant systems.
• Analyse marketing teams’ needs and develop solutions for campaigns, segmentation, customer engagement, and digital marketing processes.
• Design products, applications, digital services, or business solutions from scratch when required by marketing teams.
• Create end-to-end product concepts by considering user needs, business objectives, and technical feasibility together.
• Explore opportunities to use AI-powered solutions for analysis, content creation, automation, personalisation, and decision support in marketing processes, and contribute to their implementation.
• Contribute to the development of solutions that support e-commerce workflows, order processes, and user experience.
• Evaluate requirements relating to customer data, campaign structures, segmentation, and sales processes within CRM operations.
• Analyse system integration requirements and monitor data flows and business rules across systems.
• Coordinate business functions, software development teams, solution partners, and other stakeholders.
• Manage projects and change requests end to end, coordinating requirements analysis, prioritisation, tracking, testing, go-live, and post-go-live stabilisation.
• Play an active role in incident, request, problem, and change management processes in line with ITIL practices.
• Effectively manage requests, actions, backlog items, and change records in JIRA.
• Support the preparation of test scenarios, user acceptance testing, and go-live activities.
• Analyse post-go-live issues, conduct root-cause analyses, and follow up on improvement actions.
• Support Level 2 operations and ensure operational continuity by working closely with AMS teams.
• Prepare and regularly update process documentation, business rules, and solution notes.
• Develop recommendations to improve efficiency across SFA and digital sales and marketing processes.
• Actively participate in meetings conducted in English and prepare presentations, emails, and documentation in English when required.

Qualifications

• Bachelor’s degree in a relevant field.
• Experience in sales and marketing business solutions.
• Strong knowledge of and hands-on experience in SFA processes.
• Experience in SFA solution design, process development, user requirements analysis, and application management.
• Strong understanding of the role of SFA in field sales operations and its end-to-end processes.
• Solid knowledge of e-commerce processes and workflows.
• Experience in CRM projects or CRM processes.
• Experience in designing products or solutions for marketing processes.
• Ability to translate a marketing need into a product or digital solution from scratch.
• Willingness to use AI-powered tools in product development, process improvement, analysis, or automation initiatives, and to keep up with developments in this field.
• Experience in system integrations, with the ability to understand cross-system data flows and business rules.
• Strong capabilities in business analysis, process design, product/solution design, documentation, and stakeholder management.
• Experience in managing projects and change requests end to end.
• Hands‑on experience with ITIL processes and JIRA.
• Experience in Level 2 operational support and coordination with AMS teams.
• Strong analytical thinking and problem‑solving skills.
• Ability to understand user needs and develop practical, sustainable solutions aligned with business objectives.
• Strong communication and interpersonal skills.

At Hayat, we conduct fair and inclusive hiring processes. We do not tolerate prejudice or discrimination based on language, religion, ethnicity, race, age or gender. Our recruitment process is solely based on the alignment with the job description, measurable and objective assessments, and competency-based interviews.

Get to know us

Please visit us at the following addresses for any information you need:

https://www.hayat.com/en-tr/

https://www.instagram.com/hayatkimya/

Clarification Text for Employee Candidate : https://www.hayat.com/aydinlatma-metni/aydinlatma-metni.htm