SFA & CRM Solutions Lead

Hayat; Fatih; On-site; TRY 350,000 - 550,000; Full time

Job summary

Hayat is seeking an IT Business Solutions Executive to enhance sales and marketing processes through SFA, CRM, and integration with e-commerce. The role focuses on end-to-end SFA design, process development, and user-focused solutions, while leveraging AI tools and cross-functional collaboration with international stakeholders.

Strong English communication is essential. The successful candidate will bridge business and technical teams, manage projects in JIRA, and drive continuous improvement

Qualifications

• Bachelor’s degree in a relevant field.
• Experience in sales and marketing business solutions.
• Strong knowledge of SFA processes.
• Experience in SFA design, process development, user requirements analysis, and application management.
• Strong understanding of the role of SFA in field sales operations and its end-to-end processes.
• Experience in CRM projects or CRM processes.
• Ability to translate a marketing need into a product or digital solution from scratch.

Responsibilities

• Take end-to-end ownership of SFA processes, from analysis and solution design to development follow-up and post-go-live improvements.
• Analyse the needs of field sales teams and translate them into practical SFA solutions and processes.
• Ensure the continuous development of the SFA platform in alignment with business objectives, field operations, and user experience.
• Design solutions that prioritise standard SFA functionalities while keeping custom developments controlled and sustainable.
• Lead the design and improvement of SFA processes related to visits, routes, customers/dealers, orders, activities, targets, campaigns, promotions, pricing, inventory, reporting, and approvals.
• Develop recommendations for processes, screens, workflows, and reporting tools that increase SFA user adoption and efficiency.
• Contribute to digital transformation initiatives involving low-code solutions, RPA, AI, and LLMs within SFA processes.
• Monitor the accuracy and integrity of SFA data and ensure its seamless flow across relevant systems.
• Analyse marketing teams’ needs and develop solutions for campaigns, segmentation, customer engagement, and digital marketing processes.
• Design products, applications, digital services, or business solutions from scratch when required by marketing teams.
• Create end-to-end product concepts by considering user needs, business objectives, and technical feasibility.
• Explore opportunities to use AI-powered solutions for analysis, content creation, automation, personalisation, and decision support in marketing processes.
• Contribute to the development of solutions that support e-commerce workflows, order processes, and user experience.
• Evaluate requirements relating to customer data, campaign structures, segmentation, and sales processes within CRM operations.
• Analyse system integration requirements and monitor data flows and business rules across systems.
• Coordinate business functions, software development teams, solution partners, and other stakeholders.
• Manage projects and change requests end to end, coordinating requirements analysis, prioritisation, tracking, testing, go-live, and post-go-live stabilisation.
• Play an active role in incident, request, problem, and change management processes in line with ITIL practices.
• Effectively manage requests, actions, backlog items, and change records in JIRA.
• Support the preparation of test scenarios, user acceptance testing, and go-live activities.
• Analyse post-go-live issues, conduct root-cause analyses, and follow up on improvement actions.
• Support Level 2 operations and ensure operational continuity by working closely with AMS teams.
• Prepare and regularly update process documentation, business rules, and solution notes.
• Develop recommendations to improve efficiency across SFA and digital sales and marketing processes.
• Actively participate in meetings conducted in English and prepare presentations, emails, and documentation in English when required.

Skills

SFA processes

CRM processes

Project management

Stakeholder management

English communication

Business analysis

AI-powered tools

Education

Bachelor's degree

Tools

JIRA

ITIL

CRM platforms

Low-code platforms

Job description

Hayat is seeking an IT Business Solutions Executive to enhance sales and marketing processes through SFA, CRM, and integration with e-commerce. The role focuses on end-to-end SFA design, process development, and user-focused solutions, while leveraging AI tools and cross-functional collaboration with international stakeholders.

Strong English communication is essential. The successful candidate will bridge business and technical teams, manage projects in JIRA, and drive continuous improvement