Digital Strategy & Audience Insights Lead

dentsu; Turkey; On-site; TRY 360,000 - 600,000; Full time

Job summary

Dentsu Istanbul is seeking a senior strategic thinker to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas. Location: Istanbul. Brand: Dentsu.

Time Type: Full time. Contract Type: Permanent. You will mentor junior strategists and develop audience empathy through integrating quantitative and qualitative

Responsibilities

• Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team
• Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs
• Repurposes agency thought leadership for clients
• Contributes to agency or client thought leadership
• Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms
• Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses
• Mentors junior strategists
• Develops strong audience empathy through understanding quantitative and qualitative data inputs

Job description

Dentsu Istanbul is seeking a senior strategic thinker to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas. Location: Istanbul. Brand: Dentsu.

Time Type: Full time. Contract Type: Permanent. You will mentor junior strategists and develop audience empathy through integrating quantitative and qualitative