Senior Marketing Manager, Carbonated Drinks – Turkey

PepsiCo Inc.

Fatih

On-site

TRY 900,000 - 1,300,000

Full time

14 days+

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Job summary

PepsiCo Inc. in Istanbul seeks a Marketing Senior Manager (Carbonated Soft Drinks) to lead design and execution of key marketing plans across Turkey Business Unit and support the brand strategy development.

The role collaborates with International Beverages to align sugar-free priorities and drives activation plans with agencies and cross-functional teams. Responsibilities include managing brand playbooks, budget oversight with IB, and presenting plans in internal forums to energize stakeholders

Qualifications

12–15 years of experience in marketing, brand management and/or marketing strategy.

Responsibilities

Helps set global agenda for Turkey BU with International Beverages to align sugar-free priorities, brand strategies and campaigns.
Delivers brand programs aligned to TR Strategic Plan and Annual Operating Plan; supports BU initiatives.
Drives effectiveness of brand activation plans for Carbonated Soft Drinks portfolio; creates and rolls out media toolkits.
Manages implementation of brand playbooks and monitors compliance.
Collaborates with BUs and Commercialization on activation plans; approves BU work on local cola brand activations and promotions.
Manages Category A&M budget with IB team and ensures artwork compliance.
Presents marketing plans at key meetings to generate alignment and excitement beyond marketing.