Brand Marketing Assistant (Temporary) — Istanbul

PepsiCo Inc.; Fatih; On-site; TRY 350,000 - 520,000; Full time

Job summary

PepsiCo Inc. in Istanbul is seeking a Deploy Assistant Brand Manager to join our Marketing team on a temporary basis. You will support brand initiatives, analyze market data, and coordinate campaigns with cross-functional teams to drive growth for Lay’s in Türkiye.

The ideal candidate has a university degree and 2+ years in marketing, preferably in FMCG, with strong analytical, communication, and stakeholder management skills. Fluency in English and Turkish is required.

Qualifications

• University degree with 2+ years of marketing experience, preferably brand management in FMCG.
• Energetic, curious and fast learner with strong learning agility.
• Strong analytical and problem-solving skills with ability to manage multiple projects.
• Fluent in English and Turkish; strong communication and stakeholder management.

Responsibilities

• Support decisions via data analysis and market tracking; identify trends and growth opportunities.
• Support Lay’s brand initiatives, including product and campaign execution from development to post-launch.
• Contribute to brand campaigns through creative development, media planning, and communication execution.
• Collaborate with internal stakeholders to identify opportunities and deliver business objectives.
• Work with external agencies to ensure timely and high-quality execution of brand initiatives.
• Partner with Dx and Sales for shopper marketing, in-store execution, and retailer activations.
• Ensure excellence in brand plan execution by managing milestones and tracking performance.
• Monitor Lay’s A&M budget and ensure efficient investment aligned with brand priorities.

Skills

Brand management

Marketing

Data analysis

Stakeholder management

Communication

Creative thinking

Ownership mindset

Bilingual EN/Turkish

Education

University degree

Job description

PepsiCo Inc. in Istanbul is seeking a Deploy Assistant Brand Manager to join our Marketing team on a temporary basis. You will support brand initiatives, analyze market data, and coordinate campaigns with cross-functional teams to drive growth for Lay’s in Türkiye.

The ideal candidate has a university degree and 2+ years in marketing, preferably in FMCG, with strong analytical, communication, and stakeholder management skills. Fluency in English and Turkish is required.