Senior Brand Manager, Foods — Maternity Cover (Istanbul)

PepsiCo Inc.; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

PepsiCo Inc. is hiring a Senior Brand Manager - Foods for a 12‑month maternity cover in Istanbul. You will lead the strategy, performance, and innovation for iconic Turkish brands, ensuring continuity and accelerated growth across cross‑functional teams.

The role requires strong consumer insights, financial acumen, and a proven track record in delivering measurable business results within FMCG. Fluency in Turkish and English is essential, with ability to navigate a complex matrix environment.

Qualifications

• Bachelor's degree in marketing or related field.
• 6–8 years of brand marketing experience in FMCG.
• Fluent in Turkish and English; strong communication skills.
• Strong strategic, analytical, and project management capabilities.

Responsibilities

• Own end‑to‑end brand agenda during the maternity cover period.
• Lead local brand strategies and annual plans aligned with global direction.
• Deliver integrated communication and activation plans.
• Lead innovation and portfolio agenda from ideation to post‑launch tracking.

Skills

Brand marketing

Strategic thinking

Analytical problem solving

Project management

Stakeholder management

Cross-functional collaboration

Turkish and English fluency

Education

Bachelor's degree

Job description

PepsiCo Inc. is hiring a Senior Brand Manager - Foods for a 12‑month maternity cover in Istanbul. You will lead the strategy, performance, and innovation for iconic Turkish brands, ensuring continuity and accelerated growth across cross‑functional teams.

The role requires strong consumer insights, financial acumen, and a proven track record in delivering measurable business results within FMCG. Fluency in Turkish and English is essential, with ability to navigate a complex matrix environment.