Senior Marketing Manager

Mindsite; Fatih; On-site; TRY 2,306,273 - 3,690,036; Full time

Benefits offered by this job

Health insurance

Apple devices

Meal cards

Therapy & wellness reimbursements

10+ vacation days plus birthday off

Job summary

Mindsite is seeking a Senior Marketing Manager (Inbound & Demand) based in Fatih, Turkey. This role involves building and scaling inbound and conversion strategies, optimizing funnels, and generating qualified leads for our B2B SaaS platform.

The successful candidate will have 3–5+ years in B2B SaaS marketing, hands-on experience in demand generation, and expertise in performance marketing. We offer competitive compensation indexed to currency rates, health insurance, flexible benefits, and ample learning opportunities.

Qualifications

• 3–5+ years of experience in B2B SaaS marketing.
• Strong hands-on experience in building and optimizing marketing funnels.
• Proven track record of generating qualified leads.

Responsibilities

• Build and scale inbound channels including SEO and landing pages.
• Design and own the full marketing funnel from first touch to qualified meeting.
• Reduce CAC and improve conversion rates through data analysis.

Skills

Demand generation

Inbound marketing

Growth marketing

Conversion optimization

Copywriting

Paid acquisition (LinkedIn Ads)

Lead scoring

Performance marketing

Email marketing

A/B testing

Tools

Jira

Figma

Job description

Job Overview

Join Mindsite as a Senior Marketing Manager (Inbound & Demand) and take full ownership of building and scaling our inbound and conversion engine. This is a hands‑on role focused on generating qualified pipeline, optimizing conversion across the funnel, and turning marketing into a measurable revenue driver. You will work closely with product and sales teams to create high‑impact campaigns, sharpen our messaging, and drive consistent growth in a B2B SaaS environment.

What We’re Looking For

• 3–5+ years of experience in B2B SaaS marketing.
• Proven experience in demand generation, inbound marketing, and growth marketing.
• Strong hands‑on experience in building and optimizing marketing funnels.
• Experience in both SMB and enterprise‑focused marketing, with a clear preference for enterprise‑level positioning and execution.
• Strong understanding of performance marketing in a B2B context, including paid acquisition and conversion optimization.
• Proven track record of generating qualified leads and contributing directly to pipeline growth.
• Strong copywriting skills with the ability to translate product features into clear value propositions and ROI‑driven messaging.
• Experience with landing page creation, optimization, and A/B testing.
• Hands‑on experience managing paid acquisition channels, especially LinkedIn Ads (Google Ads and Meta are a plus).
• Experience with retargeting strategies and campaign optimization based on conversion data.
• Familiarity with lead scoring, attribution models, and funnel performance tracking.
• Experience working with tools such as Figma (for reviewing and guiding design) and Jira (for cross‑team coordination).
• Ability to work cross‑functionally with product, design, and sales teams.
• Fluency in English is a must.

In this role, you will:

• Build and scale inbound channels from scratch, including SEO, landing pages, and lead magnets.
• Design, optimize, and own the full marketing funnel from first touch to qualified meeting.
• Generate high‑quality inbound leads that convert into real pipeline for the sales team.
• Own and continuously improve all core marketing assets, including website, landing pages, and product messaging.
• Translate product capabilities into clear, compelling, and ROI‑focused narratives.
• Launch, manage, and optimize paid acquisition campaigns, with a strong focus on LinkedIn Ads.
• Set up and manage retargeting flows to improve conversion across the funnel.
• Continuously analyze performance data and optimize campaigns for better CAC and conversion rates.
• Redesign and execute email marketing strategies, including segmentation, flows, and campaigns.
• Focus on improving reply rates and meeting conversion rather than vanity metrics.
• Plan and execute event marketing strategies, including pre‑event and post‑event campaigns.
• Turn event participation into measurable and trackable pipeline contribution.
• Collaborate closely with sales and product teams to align marketing efforts with business goals.

What We Offer

Competitive Compensation

Salary indexed to foreign currency rates, plus performance‑based bonuses.

Flexible Benefits

Health insurance, Apple devices, meal cards, therapy & wellness reimbursements, and more.

Time Off That Respects You

10+ vacation days plus your birthday off.

A Culture That Builds Leaders

Join a driven, collaborative team shaping the future of e‑commerce with industry leaders like P, Unilever, and Colgate‑Palmolive.

Endless Learning Opportunities

Stay on top of industry trends and sharpen your skills with continuous learning support.

About Mindsite

Mindsite is a fast‑growing SaaS company helping brands win online through actionable e‑commerce analytics. From product availability and pricing to visibility and sentiment, we empower leading FMCG players with insights that fuel growth.