Senior Marketing Manager

cloudbud; Turkey; Hybrid; TRY 600,000 - 900,000; Full time

Benefits offered by this job

Offices in the Netherlands

Türkiye office

Flexible hours

Job summary

Cloudbud is seeking a growth-minded marketing lead to own the marketing plan for its apps and B2B products, from App Store pages to launches. You will work directly with product teams to measure what works in numbers.

You will run App Store and Google Play optimisation, plan paid acquisition with clear budgets, shape onboarding and paywalls, and lead content and launches for the B2B portfolio. You will report performance with actionable metrics.

Qualifications

• At least six years in marketing, three of them in apps or SaaS.
• Hands-on experience with paid acquisition and app store optimisation
• At home in data: App Store Connect, RevenueCat, analytics — and a spreadsheet
• Clear, confident writing in English
• You enjoy doing the work as much as planning it

Responsibilities

• Set the marketing plan for each product, together with the people who build it
• Run App Store and Google Play optimisation: listings, screenshots, ratings and experiments
• Plan and run paid acquisition (Meta, Google, Apple Search Ads) within clear budgets
• Shape onboarding, paywall and re-engagement messages with the product team
• Lead content and launches for our B2B products
• Report what works per product, in numbers we can act on

Skills

Marketing strategy

App Store Optimization

Paid acquisition

Data analytics

English writing

Tools

App Store Connect

RevenueCat

Analytics

Spreadsheet

Job description

Own growth across our apps and B2B products — from App Store pages to launches — and show what works in numbers.

Cloudbud builds and runs its own products: consumer apps like Patigo and Rhen.ai, and B2B SaaS like Havadis and Asisto. We are a small team, so marketing is not a department here — it is one person who decides where effort goes across the portfolio, does the work, and measures it. That is the role.

What you will do

• Set the marketing plan for each product, together with the people who build it
• Run App Store and Google Play optimisation: listings, screenshots, ratings and experiments
• Plan and run paid acquisition (Meta, Google, Apple Search Ads) within clear budgets
• Shape onboarding, paywall and re-engagement messages with the product team
• Lead content and launches for our B2B products
• Report what works per product, in numbers we can act on

What you bring

• At least six years in marketing, three of them in apps or SaaS
• Hands‑on experience with paid acquisition and app store optimisation
• At home in data: App Store Connect, RevenueCat, analytics — and a spreadsheet
• Clear, confident writing in English
• You enjoy doing the work as much as planning it

Nice to have

• Subscription apps
• B2B content marketing or SEO
• Quick creatives in Figma
• Experience with Meta and TikTok Ads

What we offer

• A portfolio of live products to grow, not a single bet
• A small team where a decision ships the same week
• Offices in the Netherlands and Türkiye, and flexible hours