SEO & Performance Marketing Specialist

Devotel LTD.; Fatih; On-site; TRY 300,000 - 600,000; Full time

Job summary

Devotel LTD. is seeking an SEO & Performance Marketing Specialist to grow the digital visibility of our technology brands in international markets.

You will own organic and paid channels, from strategy through execution and optimisation, working with the Growth Marketing Manager to drive qualified leads and conversions. You should be analytical with hands-on experience in technical SEO and ad platforms, capable of managing multiple brands, setting KPI dashboards, and making data-driven

Qualifications

• 3–5 years of experience in digital marketing, SEO or performance marketing.
• Hands-on experience with technical and on-page SEO.
• Proven ability to run Google Ads and paid social campaigns.
• Familiarity with GEO and AI-powered search platforms.
• Comfortable using GA4, GSC and GTM for tracking and optimization.
• Experience with conversion tracking, reporting and dashboards.

Responsibilities

• Build and run SEO strategies across our brands, with audits, keyword research and site improvements.
• Develop GEO strategies to boost visibility on AI-powered platforms and measure results.
• Plan, launch and optimize Google Ads campaigns, including targeting and A/B tests.
• Run paid social campaigns on LinkedIn Ads and Meta Ads with the design team.
• Set up and monitor conversion tracking with GA4, GSC and GTM.
• Analyze traffic and funnels, run CRO tests and improve landing pages.
• Track KPIs like CPC, CPA, CPL, CAC and build dashboards for regular reporting.
• Own channel performance from start to finish, coordinating with marketing, sales and development teams.

Skills

Analytical mindset

Multi-brand management

Campaign optimization

English proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

LinkedIn Ads

Meta Ads

GA4

Google Tag Manager

Google Search Console

Ahrefs

Semrush

Screaming Frog

Job description

Devotel is a leading player in the telecommunications industry, delivering high-quality voice and SMS solutions worldwide. Through our wholesale voice and SMS services, we connect operators and partners across the globe.

We’re looking for an SEO & Performance Marketing Specialist to grow the digital visibility of our technology brands in international markets. You’ll own our organic and paid channels (SEO, GEO, SEM and paid social), from strategy through execution and optimisation.

Working closely with the Growth Marketing Manager, you’ll build channel strategies that bring in more organic traffic, qualified leads and conversions. We’re looking for someone analytical, with hands‑on experience in technical SEO and ad platforms, who makes decisions based on data and can manage several brands at once.

What You’ll Do

• Build and run SEO strategies across our brands. This covers technical audits, keyword and search intent research, competitor analysis, on-page and off-page work, and site improvements such as architecture, internal linking and indexing, done together with the content and development teams.
• Develop GEO strategies to grow our visibility on AI-powered platforms such as ChatGPT, Google AI Overviews and Perplexity. You’ll optimise content so AI answers are more likely to cite us, and set KPIs to measure the results.
• Plan, launch and optimise Google Ads campaigns, including keyword and audience targeting, budget management, and A/B tests on ads and landing pages.
• Run paid social campaigns, mainly on LinkedIn Ads and Meta Ads, for awareness, lead generation and retargeting. You’ll work with the content and design teams on ad creatives.
• Set up, manage and check conversion tracking with GA4, Google Search Console and Google Tag Manager.
• Analyse traffic, user behaviour and funnels, and lead A/B testing and conversion rate optimisation (CRO) work to improve landing pages.
• Track KPIs such as CPC, CPA, CPL, CAC, lead quality and conversion rates. Build dashboards, report results regularly, and turn the data into clear next steps.
• Own the performance of your channels from start to finish. You’ll work with the Growth Marketing Manager and the marketing, sales and development teams, and keep an eye on what competitors and the industry are doing.

Desired Skills

• 3–5 years of experience in digital marketing, SEO or performance marketing.
• Proven experience building and running SEO strategies, with strong knowledge of technical and on-page SEO.
• Hands‑on experience with Google Ads and paid social, especially LinkedIn Ads.
• Familiarity with GEO and how AI-powered search platforms work.
• Comfortable with GA4, Google Search Console and Google Tag Manager, and SEO tools such as Ahrefs, Semrush or Screaming Frog.
• Experience with conversion tracking, campaign optimisation and performance reporting.
• Ability to manage multiple brands and campaigns at once.
• Strong written and spoken English.
• Analytical, proactive, detail-oriented and focused on results.
• Nice to have: B2B marketing experience; a background in tech, SaaS or telecom; SEO for international or multilingual sites; a track record of generating qualified B2B leads through LinkedIn Ads; experience measuring visibility in AI search; CRM and marketing automation platforms; Looker Studio or similar reporting tools; attribution models and funnel analysis.