Creative Director

Insider One; Turkey; On-site; TRY 360,000 - 720,000; Full time

Job summary

Insider One is seeking a bold Creative Director to lead a global marketing design and brand experience. This hands-on leadership role reports to the VP of Brand and Communications and owns the creative output from campaigns to our design system and AI usage.

You will manage a hybrid team of in-house designers, freelancers, and agency partners across time zones, partnering with Go-To-Market, Demand Gen, Digital, Growth, and Events to translate briefs into high-impact, scalable creative that

Qualifications

• 10+ years in creative, brand, or design roles with leadership experience in fast-growth B2B SaaS or agency environments.
• A portfolio showing expertise in branding, marketing campaigns, and design systems.
• Meticulous attention to detail and accountability for end-to-end outputs.

Responsibilities

• Lead and scale Insider’s global creative function—guiding vision, setting standards, and elevating execution across all marketing touchpoints.
• Own and evolve Insider’s visual identity and brand systems for campaigns, events, paid media, website, and product storytelling.
• Build and manage a high-performing hybrid team of in-house designers and freelancers across time zones.
• Collaborate with cross-functional partners to co-own and deliver high-impact campaigns and design assets.
• Translate briefs and business needs into creative direction that inspires, performs, and scales.
• Ensure design decisions reflect brand craft and a strong sense of detail.
• Manage creative budget, resources, timelines, and priorities with clarity.
• Establish workflows that enable fast movement without sacrificing quality.
• Provide candid feedback that grows people and sharpens the work.
• Champion the brand internally and externally ensuring consistency across executions.

Skills

Brand leadership

Creative direction

Brand systems

Design systems

AI adoption

Budgeting

Team leadership

Cross-functional collaboration

Job description

Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable.

Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.

We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.

Insider One was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Loved by customers, recognized by analysts, we are the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need. Don’t just take our word for it — see for yourself. We consistently outperform and continue our leadership, and the results speak for themselves.

From day one, Insider One’s mission has not only been to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.

Behind all these achievements is an exceptionally talented, visionary team of overachievers that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.

What we’re looking for

We’re looking for a bold, visionary, and obsessively detail-oriented Creative Director to lead Insider’s global marketing design and brand experience. This is a hands‑on leadership role for individuals who thrive in fast‑paced environments, where brand and business impact are closely intertwined. Reporting to the VP of Brand and Communications, you'll own the creative output of Insider One’s marketing team, from high‑impact brand campaigns to our design system, AI usage, and scaling design operations.

You’ll be the keeper of the brand, the shaper of visual identity, and the leader of a growing design ecosystem made up of in‑house designers and freelancers, and agency partners. You’ll partner with leaders across Go‑To‑Market, Demand Gen, Digital, Growth, and Events to bring ideas to life, ensuring everything we create doesn’t just look great, but performs.

What You Will Do

• Lead and scale Insider’s global creative function—guiding vision, setting standards, and elevating execution across all marketing touchpoints.

• Own and evolve Insider’s visual identity and brand systems, for campaigns, events, paid media, website, and product storytelling.

• Build and manage a high‑performing hybrid team of in‑house designers and freelancers to execute across multiple time zones and projects.

• Collaborate closely with cross‑functional partners to co‑own and deliver high‑impact campaigns and design assets.

• Translate briefs and business needs into creative direction that inspires, performs, and scales.

• Ensure every design decision reflects an eye for detail, a deep understanding of our brand, and a strong sense of craft.

• Manage creative budget, resources, timelines, and priorities with ruthless clarity.

• Establish workflows and systems that enable us to move quickly without compromising quality.

• Provide thoughtful, candid feedback that grows people and sharpens the work.

• Champion the brand internally and externally ensuring consistency and clarity across every execution, big or small.

What You Will Need

• 10+ years of experience in creative, brand, or design roles with at least 2 years in a leadership capacity within fast‑growth B2B SaaS or agency environments.

• A portfolio that demonstrates deep expertise in branding, marketing campaigns, and design systems.

• Meticulous attention to detail, whether reviewing a campaign concept or an event booth mock‑up.

• A track record of extreme accountability, owning creative outputs end‑to‑end, from ideation to execution to post‑launch optimization.

• Proven AI adoption across brand systems to scale output while maintaining standards.

• Proven leadership skills with experience managing multi‑disciplinary teams, freelancers, and agencies across time zones.

• Comfort working with ambiguity and speed, while bringing clarity and direction to the team.

• Strong creative instincts paired with business acumen; you understand how to use design to solve real business problems.

• Excellent collaboration and communication skills, especially when co‑owning projects with other departments and presenting to senior stakeholders.

• Confident managing creative budgets, tooling, and resource planning.

• Experience implementing scalable design operations and feedback loops.

• Obsession with elevating the brand and creative output across every channel.

• Passion for storytelling, customer experience,