Marketing Manager

Vertus; Fatih; On-site; TRY 700,000 - 1,200,000; Full time

Job summary

Vertus is seeking a Marketing Manager to shape growth with a strong emphasis on European expansion. The role blends strategic planning with hands-on execution, leading calendars, budgets, and cross‑functional initiatives across luxury segments.

You will collaborate with sales, e-commerce, and external partners to deliver integrated campaigns across digital, retail, PR, influencer, trade, and events while supporting B2B initiatives and maintaining premium storytelling.

Qualifications

• 7+ years of experience in marketing, preferably within luxury or premium sectors.
• Experience in luxury beauty, cosmetics, fragrance, watches, jewelry, automotive, fashion, or similar premium industries is a strong advantage.
• Proven experience in managing marketing plans, budgets, and campaign calendars.
• Strong understanding of brand management, consumer behavior, and integrated marketing strategies.
• Experience working closely with sales and B2B teams in a support and coordination role.
• Ability to manage multiple stakeholders, agencies, and cross-functional projects simultaneously.
• Hands-on approach with strong execution and project management capabilities.
• Excellent communication and relationship management skills.
• Strong analytical mindset with the ability to interpret performance metrics and market data.
• Fluency in English, both written and spoken, is required.
• International market exposure or experience supporting European markets is a plus.
• Advanced academic qualifications such as a Master’s degree in Marketing are appreciated but not required; practical industry experience and proven business impact are considered more important.

Responsibilities

• Develop and execute annual marketing plans aligned with business objectives and international growth priorities.
• Build and manage yearly marketing calendars, campaign roadmaps, and launch timelines.
• Plan, monitor, and optimize marketing budgets across channels and projects.
• Lead integrated marketing campaigns across digital, retail, PR, influencer, trade, and event channels.
• Support sales and B2B teams with marketing materials, activations, client presentations, and commercial initiatives.
• Ensure strong coordination between marketing, sales, e-commerce, retail, and external partners.
• Work closely with creative, media, PR, and digital agencies to ensure consistent brand communication and execution excellence.
• Create and contribute to the brand’s European expansion strategy through localized marketing initiatives and market adaptation.
• Monitor market trends, competitor activities, and consumer insights to identify growth opportunities.
• Track campaign performance and KPIs, providing actionable reporting and recommendations.
• Support brand launch and product launch activities across all touchpoints.
• Maintain strong brand positioning and premium storytelling aligned with the luxury segment.

Skills

Luxury marketing

Campaign planning

Budget management

Cross-functional collaboration

Agency coordination

B2B marketing support

Strong communication

Analytical mindset

English fluency

Strategic thinking

Execution excellence

Education

Master’s degree in Marketing

Job description

We are looking for a Marketing Manager to join our growing organization and play a key role in shaping the next phase of our brand growth, with a strong focus on European market expansion.

This position is ideal for a commercially minded marketing professional who combines strategic thinking with hands‑on execution. The role will lead marketing planning, campaign execution, agency coordination, and cross‑functional collaboration while supporting both B2B and sales teams with marketing initiatives and tools.

Experience within luxury industries is highly valued, particularly in sectors such as luxury beauty, cosmetics, niche fragrance, watches, jewelry, automotive, or premium lifestyle brands.

Key Responsibilities

• Develop and execute annual marketing plans aligned with business objectives and international growth priorities.
• Build and manage yearly marketing calendars, campaign roadmaps, and launch timelines.
• Plan, monitor, and optimize marketing budgets across channels and projects.
• Lead integrated marketing campaigns across digital, retail, PR, influencer, trade, and event channels.
• Support sales and B2B teams with marketing materials, activations, client presentations, and commercial initiatives.
• Ensure strong coordination between marketing, sales, e‑commerce, retail, and external partners.
• Work closely with creative, media, PR, and digital agencies to ensure consistent brand communication and execution excellence.
• Create and contribute to the brand’s European expansion strategy through localized marketing initiatives and market adaptation.
• Monitor market trends, competitor activities, and consumer insights to identify growth opportunities.
• Track campaign performance and KPIs, providing actionable reporting and recommendations.
• Support brand launch and product launch activities across all touchpoints.
• Maintain strong brand positioning and premium storytelling aligned with the luxury segment.

Qualifications

• 7+ years of experience in marketing, preferably within luxury or premium sectors.
• Experience in luxury beauty, cosmetics, fragrance, watches, jewelry, automotive, fashion, or similar premium industries is a strong advantage.
• Proven experience in managing marketing plans, budgets, and campaign calendars.
• Strong understanding of brand management, consumer behavior, and integrated marketing strategies.
• Experience working closely with sales and B2B teams in a support and coordination role.
• Ability to manage multiple stakeholders, agencies, and cross‑functional projects simultaneously.
• Hands‑on approach with strong execution and project management capabilities.
• Excellent communication and relationship management skills.
• Strong analytical mindset with the ability to interpret performance metrics and market data.
• Fluency in English, both written and spoken, is required.
• International market exposure or experience supporting European markets is a plus.
• Advanced academic qualifications such as a Master’s degree in Marketing are appreciated but not required; practical industry experience and proven business impact are considered more important.