Senior Influence & Advocacy Lead — Luxury Brands

Loreal; Şile; On-site; TRY 400,000 - 700,000; Full time

Benefits offered by this job

World-class training and development

Opportunity to work with leading brand

Diverse, dynamic environment

Job summary

L’Oréal in Turkey is seeking a senior digital communications professional to lead influencer management, content production and content marketing across the organization.

You will define KPI ambitions, drive agency partnerships, and guide brands to innovative, ROI-driven campaigns while upholding brand safety, compliance and strong cross-functional collaboration across Multidiv and CMl teams.

Qualifications

• 7+ years of experience in digital communications, influencer management, content production and content marketing.
• Excellent communication skills in English.
• Good communication and negotiation skills.
• Consumer-centric point of view.
• Strong analytical problem-solving skills.
• Ambitious, confident and able to take initiative.

Responsibilities

• Define and implement division frame and KPI ambitions.
• Drive Onefluence agency success and streamline business reporting.
• Sustain strong alignment with Multidivisional Teams’ objectives, compliance and reporting.
• Generate strong internal stakeholder engagement at all levels on the transformation journey.
• Guide brands and functions in executing high value work.
• Drive innovation and thought leadership.
• Generate valuable audience and community insights via collaborations with Multidiv, CMI or external partners.
• Own the relationship with key agencies, monitoring tools and platform providers.
• Drive productivity and efficiency via strong coordination of key multi-brand projects and synergies.
• Drive the projects for strategic planning, execution, and optimization of paid media for influencer content, ensuring maximum reach, engagement, and measurable ROI at division level.
• Spearhead the identification, evaluation, and adoption of new media formats and platforms for influencer partnerships to maintain competitive edge.
• Co-establish and enforce rigorous standards for content quality, brand safety, and compliance across all influencer collaborations and media deployments.
• Consistently identify areas to improve spend productivity and operational efficiency in all related business processes.
• Own compliance and control on A&I topics
• Upskill, guide and transmit knowledge on the topic in the division via implementing the learning agenda for the wider advocacy and influence, communications, sales, digital, marketing, and business partner teams
• Facilitate the creation and sharing of best practices

Skills

Years of experience

Excellent English

Negotiation skills

Consumer-centric mindset

Analytical problem solving

Initiative

Education

Bachelor's degree or equivalent

Job description

L’Oréal in Turkey is seeking a senior digital communications professional to lead influencer management, content production and content marketing across the organization.

You will define KPI ambitions, drive agency partnerships, and guide brands to innovative, ROI-driven campaigns while upholding brand safety, compliance and strong cross-functional collaboration across Multidiv and CMl teams.