Advocacy & Influence Manager, Luxe Division

L'Oréal; Fatih; On-site; TRY 400,000 - 640,000; Full time

Job summary

L’Oréal in Turkey seeks a senior leader to drive influencer strategy and digital communications for the Luxe Division. You will shape influencer partnerships, content programs and performance metrics to maximize reach and ROI.

You will collaborate with multi-brand teams, agencies, and external partners to innovate formats, ensure brand safety, and deliver compelling, consumer-centric campaigns.

Qualifications

• 7+ years in digital communications, influencer management, content production and content marketing.
• Excellent communication skills in English.
• Strong analytical and negotiation abilities.

Responsibilities

• Define and implement influencer strategy and KPI ambitions.
• Lead collaboration with agencies and brands to execute high-value campaigns.
• Ensure brand safety and compliance across influencer collaborations.
• Drive performance reporting and ROI analysis for influencer initiatives.
• Identify new formats and platforms for influencer partnerships.
• Coordinate with cross-brand teams to maximize spend productivity.
• Oversee learning agenda and upskilling within the division.

Skills

Digital communications

Influencer management

Content production

Content marketing

Job description

The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1stbeauty‑tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world! If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Luxe Division!

What You’ll Do

• Define and implement division frame and KPI ambitions
• Drive Onefluence agency success and streamline business reporting
• Sustain strong alignment with Multidivisonal Teams’ objectives, compliance and reporting
• Generate strong internal stakeholder engagement at all levels on the transformation journey
• Guide brands and functions in executing high value work
• Drive innovation and thought leadership
• Generate valuable audience and community insights via collaborations with Multidiv, CMI or external partners
• Own the relationship with key agencies, monitoring tools and platform providers
• Drive productivity and efficiency via strong coordination of key multi-brand projects and synergies
• Drive the projects for strategic planning, execution, and optimization of paid media for influencer content, ensuring maximum reach, engagement, and measurable ROI at division level.
• Spearhead the identification, evaluation, and adoption of new media formats and platforms for influencer partnerships to maintain competitive edge.
• Co-establish and enforce rigorous standards for content quality, brand safety, and compliance across all influencer collaborations and media deployments.
• Consistently identify areas to improve spend productivity and operational efficiency in all related business processes
• Own compliance and control on A&I topics
• Upskill, guide and transmit knowledge on the topic in the division via implementing the learning agenda for the wider advocacy and influence, communications, sales, digital, marketing, and business partner teams
• Facilitate the creation and sharing of best practices

Do You Have What It Takes

• For lead minimum 7 years of experience in digital communications, influencer management, content production and content marketing
• Excellent communication skills in English
• Good communication and negotiation skills
• Consumer-centric point of view
• Strong analytical problem-solving skills
• Ambitious, confident and able to take initiative

What Could L’oréal Offer You

• The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
• Work with some of the biggest brands and experts in the business, and the most passionate people
• A diverse environment
• Opportunity to be at the center of digital transformation
• World class training and development

#WEARELOREAL

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