Influence & Advocacy Lead — Luxe Division

L'Oréal; Fatih; On-site; TRY 400,000 - 640,000; Full time

Job summary

L’Oréal in Turkey seeks a senior leader to drive influencer strategy and digital communications for the Luxe Division. You will shape influencer partnerships, content programs and performance metrics to maximize reach and ROI.

You will collaborate with multi-brand teams, agencies, and external partners to innovate formats, ensure brand safety, and deliver compelling, consumer-centric campaigns.

Qualifications

• 7+ years in digital communications, influencer management, content production and content marketing.
• Excellent communication skills in English.
• Strong analytical and negotiation abilities.

Responsibilities

• Define and implement influencer strategy and KPI ambitions.
• Lead collaboration with agencies and brands to execute high-value campaigns.
• Ensure brand safety and compliance across influencer collaborations.
• Drive performance reporting and ROI analysis for influencer initiatives.
• Identify new formats and platforms for influencer partnerships.
• Coordinate with cross-brand teams to maximize spend productivity.
• Oversee learning agenda and upskilling within the division.

Skills

Digital communications

Influencer management

Content production

Content marketing

Job description

L’Oréal in Turkey seeks a senior leader to drive influencer strategy and digital communications for the Luxe Division. You will shape influencer partnerships, content programs and performance metrics to maximize reach and ROI.

You will collaborate with multi-brand teams, agencies, and external partners to innovate formats, ensure brand safety, and deliver compelling, consumer-centric campaigns.