Advocacy & Influence Manager, Luxe Division

Loreal; Şile; On-site; TRY 400,000 - 700,000; Full time

Benefits offered by this job

World-class training and development

Opportunity to work with leading brand

Diverse, dynamic environment

Job summary

L’Oréal in Turkey is seeking a senior digital communications professional to lead influencer management, content production and content marketing across the organization.

You will define KPI ambitions, drive agency partnerships, and guide brands to innovative, ROI-driven campaigns while upholding brand safety, compliance and strong cross-functional collaboration across Multidiv and CMl teams.

Qualifications

• 7+ years of experience in digital communications, influencer management, content production and content marketing.
• Excellent communication skills in English.
• Good communication and negotiation skills.
• Consumer-centric point of view.
• Strong analytical problem-solving skills.
• Ambitious, confident and able to take initiative.

Responsibilities

• Define and implement division frame and KPI ambitions.
• Drive Onefluence agency success and streamline business reporting.
• Sustain strong alignment with Multidivisional Teams’ objectives, compliance and reporting.
• Generate strong internal stakeholder engagement at all levels on the transformation journey.
• Guide brands and functions in executing high value work.
• Drive innovation and thought leadership.
• Generate valuable audience and community insights via collaborations with Multidiv, CMI or external partners.
• Own the relationship with key agencies, monitoring tools and platform providers.
• Drive productivity and efficiency via strong coordination of key multi-brand projects and synergies.
• Drive the projects for strategic planning, execution, and optimization of paid media for influencer content, ensuring maximum reach, engagement, and measurable ROI at division level.
• Spearhead the identification, evaluation, and adoption of new media formats and platforms for influencer partnerships to maintain competitive edge.
• Co-establish and enforce rigorous standards for content quality, brand safety, and compliance across all influencer collaborations and media deployments.
• Consistently identify areas to improve spend productivity and operational efficiency in all related business processes.
• Own compliance and control on A&I topics
• Upskill, guide and transmit knowledge on the topic in the division via implementing the learning agenda for the wider advocacy and influence, communications, sales, digital, marketing, and business partner teams
• Facilitate the creation and sharing of best practices

Skills

Years of experience

Excellent English

Negotiation skills

Consumer-centric mindset

Analytical problem solving

Initiative

Education

Bachelor's degree or equivalent

Job description

The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1stbeauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!

What You’ll Do

• Define and implement division frame and KPI ambitions
• Drive Onefluence agency success and streamline business reporting
• Sustain strong alignment with Multidivisonal Teams’ objectives, compliance and reporting
• Generate strong internal stakeholder engagement at all levels on the transformation journey
• Guide brands and functions in executing high value work
• Drive innovation and thought leadership
• Generate valuable audience and community insights via collaborations with Multidiv, CMI or external partners
• Own the relationship with key agencies, monitoring tools and platform providers
• Drive productivity and efficiency via strong coordination of key multi-brand projects and synergies
• Drive the projects for strategic planning, execution, and optimization of paid media for influencer content, ensuring maximum reach, engagement, and measurable ROI at division level.
• Spearhead the identification, evaluation, and adoption of new media formats and platforms for influencer partnerships to maintain competitive edge.
• Co-establish and enforce rigorous standards for content quality, brand safety, and compliance across all influencer collaborations and media deployments.
• Consistently identify areas to improve spend productivity and operational efficiency in all related business processes
• Own compliance and control on A&I topics
• Upskill, guide and transmit knowledge on the topic in the division via implementing the learning agenda for the wider advocacy and influence, communications, sales, digital, marketing, and business partner teams
• Facilitate the creation and sharing of best practices

Do You Have What It Takes

• For lead minimum 7 years of experience in digital communications, influencer management, content production and content marketing
• Excellent communication skills in English
• Good communication and negotiation skills
• Consumer-centric point of view
• Strong analytical problem-solving skills
• Ambitious, confident and able to take initiative

What Could L’oréal Offer You

• The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
• Work with some of the biggest brands and experts in the business, and the most passionate people
• A diverse environment
• Opportunity to be at the center of digital transformation
• World class training and development

#WEARELOREAL

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