Senior Growth PM - D2C Subscriptions & ARPU Growth

Ruby Labs Ltd; Turkey; Remote; TRY 4,493,000 - 6,990,000; Full time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor Agree

Job summary

Ruby Labs Ltd is seeking a results-driven Senior Growth Product Manager for one of our core D2C subscription products. You will own the full product lifecycle from research to validated outcomes, focusing on increasing ARPU by delivering tests that add value after purchase.

You will report to the Head of Growth and leverage AI tooling daily, collaborating with data and CRO teams to run sequenced experiments.

Qualifications

• 3+ years in product growth roles on D2C subscription or consumer products (web-to-web, web-to-app, mobile apps) or similar markets.
• Proven Wins: A/B tests or product changes that measurably grew revenue with results you can attribute to your work.
• User Journey & Product Sense: Deep understanding of consumer journeys and turning first purchase into lasting value.

Responsibilities

• Research & Competitor Insights: Identify where users miss value and why they churn, using product data, user feedback, and competitor analysis.
• Hypothesis Pipeline: Create a prioritized backlog of ideas, each backed by evidence and expected impact.
• Product Value: Increase ARPU by improving onboarding, core features, and post-purchase moments of value.
• Specs & Delivery: Write clear, testable specs and collaborate with engineering to ship tests quickly.
• Growth Collaboration: Coordinate with CRO and data teams to run sequential tests and interpret results.
• Test Wins: Deliver consistent A/B test winners on post-purchase metrics, expanding the share of wins.

Skills

Product growth strategy

A/B testing

User journey analysis

Data-driven decision making

AI tooling

Cross-functional collaboration

Lifecycle experience

Tools

Mixpanel

Claude

Job description

Ruby Labs Ltd is seeking a results-driven Senior Growth Product Manager for one of our core D2C subscription products. You will own the full product lifecycle from research to validated outcomes, focusing on increasing ARPU by delivering tests that add value after purchase.

You will report to the Head of Growth and leverage AI tooling daily, collaborating with data and CRO teams to run sequenced experiments.