Senior Growth Product Manager

Ruby Labs; Turkey; Remote; TRY 4,493,000 - 6,990,000; Full time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor Agree

Job summary

Ruby Labs Ltd is seeking a results-driven Senior Growth Product Manager for one of our core D2C subscription products. You will own the full product lifecycle from research to validated outcomes, focusing on increasing ARPU by delivering tests that add value after purchase.

You will report to the Head of Growth and leverage AI tooling daily, collaborating with data and CRO teams to run sequenced experiments.

Qualifications

• 3+ years in product growth roles on D2C subscription or consumer products (web-to-web, web-to-app, mobile apps) or similar markets.
• Proven Wins: A/B tests or product changes that measurably grew revenue with results you can attribute to your work.
• User Journey & Product Sense: Deep understanding of consumer journeys and turning first purchase into lasting value.

Responsibilities

• Research & Competitor Insights: Identify where users miss value and why they churn, using product data, user feedback, and competitor analysis.
• Hypothesis Pipeline: Create a prioritized backlog of ideas, each backed by evidence and expected impact.
• Product Value: Increase ARPU by improving onboarding, core features, and post-purchase moments of value.
• Specs & Delivery: Write clear, testable specs and collaborate with engineering to ship tests quickly.
• Growth Collaboration: Coordinate with CRO and data teams to run sequential tests and interpret results.
• Test Wins: Deliver consistent A/B test winners on post-purchase metrics, expanding the share of wins.

Skills

Product growth strategy

A/B testing

User journey analysis

Data-driven decision making

AI tooling

Cross-functional collaboration

Lifecycle experience

Tools

Mixpanel

Claude

Job description

About Us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About Us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About The Role

We are looking for a results-driven Senior Growth Product Manager for one of our core D2C subscription products. You will work on a single product and be fully responsible for increasing ARPU through higher product value: delivering winning tests in the post-purchase experience that make the product more valuable for each user.

You will own the full cycle from research to a proven result and report to the Head of Growth, with AI tooling as a core part of your workflow. The bar is high and so is the upside - strong results are significantly rewarded, with a proven path to career growth.

Key Responsibilities

• Research & Competitor Insights: Find where users miss value and why they leave, using product and historical data, user feedback, and competitor analysis.
• Hypothesis Pipeline: Turn those insights into a continuous, prioritised backlog of product ideas, each backed by evidence and a clear expected impact.
• Product Value: Grow ARPU by giving users more value after purchase: improve onboarding, core features, and the moments where users decide whether the product is worth keeping.
• Specs & Delivery: Write clear, testable specs and work daily with engineering so every test ships fast and works as intended.
• Growth Collaboration: Coordinate with the CRO and data teams so product and funnel tests run in sequence and every result is read correctly.
• Test Wins: Deliver a steady stream of A/B test winners on post-purchase metrics, with ARPU as the main one, and raise the share of tests that win over time.

Qualifications

• Product Management: 3+ years in product growth roles on D2C subscription or consumer products (web-to-web, web-to-app, mobile apps) or similar markets.
• Proven Wins: A track record of A/B tests or product changes that measurably grew revenue, with results you can attribute to your own work.
• User Journey & Product Sense: Strong understanding of consumer user journeys and of what turns a first purchase into lasting value for the user.
• Research & Analytics: Hands-on user research, competitor analysis, and product analytics (Mixpanel or a close equivalent) to build the evidence behind every idea.
• Experimentation: Experience designing and interpreting A/B tests, including significance, sample size, and test duration.
• AI Tooling: Active daily use of AI tools (Claude or equivalent) to accelerate concept, analysis, and prototype work, especially UI/UX design of experiments.
• Lifecycle Experience: Experience with subscription onboarding, engagement, or cancellation flows is a bonus.

Leadership Attributes

• Results-driven - measures their own work by test wins and revenue impact
• Evidence-led - backs every idea with data, user research, or competitor proof
• Ownership mentality - treats the product as their own: proposes, prioritises, and drives ideas to a result
• Bias for action - makes sound decisions quickly and iterates fast
• Communicates with clarity - explains ideas and results in writing so they can be reviewed without a meeting

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

• Recruiter Screening (40 minutes)
• Technical Interview (60 minutes)
• Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.