Marketing Manager

AppNation; Fatih; On-site; TRY 420,000 - 660,000; Full time

Benefits offered by this job

Private health insurance

Meal and commute support

Relocation support

Flexible working options

Job summary

AppNation is seeking a Marketing Manager to drive growth of one of our flagship AI-powered apps. You will own performance marketing, partner with marketing, product, Creative, and Data teams to scale user acquisition and optimize campaigns.

You'll experiment, analyze ROAS, LTV, and retention, shape messages with Creative, and explore new channels to unlock scalable growth while maintaining a strong focus on end-to-end funnel from install to subscription.

Qualifications

• 3+ years of experience managing user acquisition campaigns for mobile apps on iOS and Android.
• Proven expertise with major UA platforms (Google Ads, Apple Search Ads, Meta, TikTok).
• Hands-on ASO experience preferred.
• Strong understanding of mobile attribution, SKAN, and performance marketing.
• Experience with AppLovin and Web-to-App is a plus.
• Fluent English with strong communication skills.

Responsibilities

• Plan, execute, and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms.
• Drive Apple Search Ads performance and contribute to ASO efforts, aligning paid and organic strategies for store visibility and conversion.
• Shape ad concepts and messaging with Creative team, define hypotheses, translate insights into improvements.
• Analyze campaign performance using MMPs, dashboards, and metrics such as ROAS, LTV, and retention.
• Take ownership of the growth funnel, from install to subscription, optimizing for long‑term revenue and monetization.
• Collaborate closely with Product teams to translate marketing insights into better user experiences and business outcomes.
• Build strong platform partnerships and explore new channels, strategies, and experiments to unlock scalable growth opportunities.

Skills

User acquisition

Mobile marketing analytics

Campaign budgeting

A/B testing / Experimentation

English communication

Tools

Google Ads

Apple Search Ads

Meta Ads

TikTok Ads

Job description

We build AI-powered mobile apps that reach millions of users worldwide.

Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ users globally and ranked among the top apps in 30+ countries.

We are a team of builders: designers, engineers, and marketers who move fast, take ownership, and create products used by millions.

About the Role

We're looking for a Marketing Manager to drive the growth of one of our flagship AI-powered apps, a top performer in the highly competitive AI translation category with millions of users worldwide.

You'll be fully dedicated to this product and take ownership of its performance marketing, partnering with our marketing team to scale user acquisition efficiently. In close collaboration with Product, Creative, and Data teams, you'll run experiments, optimize campaigns, and uncover new opportunities to maximize business impact.

What You'll Do

• Plan, execute, and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms.
• Drive Apple Search Ads performance and contribute to ASO efforts, aligning paid and organic strategies to maximize store visibility and conversion.
• Shape ad concepts and messaging together with the Creative team, defining hypotheses, and turning performance insights into actionable improvements.
• Analyze campaign performance using MMPs (AppsFlyer/Adjust), dashboards, and key metrics such as ROAS, LTV, and retention.
• Take ownership of the growth funnel, from install to subscription, optimizing for long‑term revenue and monetization.
• Collaborate closely with Product teams to translate marketing insights into better user experiences and business outcomes.
• Build strong platform partnerships and explore new channels, strategies, and experiments to unlock scalable growth opportunities.

What We're Looking For

• 3+ years of experience managing user acquisition campaigns for mobile apps across iOS and Android.
• Proven expertise with major UA platforms such as Google Ads, Apple Search Ads, Meta, and TikTok Ads.
• Hands-on experience with Apple Search Ads and/or ASO is strongly preferred.
• Solid understanding of mobile attribution, SKAN, and performance marketing principles (AppLovin and Web-to-App experience are a plus).
• Strong analytical skills with the ability to interpret data, identify opportunities, andturn insights intogrowth decisions.
• Experience developing creative strategies and collaborating with design teams to improve ad performance.
• Strong ownership mindset with the ability to manage budgets, prioritize tasks, and scale multiple products.
• Fluent in English with strong communication skills.

Why AppNation?

• Build and scale products reaching millions of users globally.
• Work with talented people in a fast-moving AI-first environment.
• Take ownership and see your impact directly in the products you build.
• Grow quickly with opportunities to lead projects and shape technical decisions.
• Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.

Our Hiring Process

At AppNation, we set ambitious goals and challenge ourselves to build products that reach millions of people. We value curiosity, ownership, and continuous growth. If this role excites you and you're ready to make an impact, we'd love to hear from you.