Growth Marketing Manager

Catalysor; Beşiktaş; On-site; TRY 930,232 - 1,395,348; Full time

Job summary

Catalysor in Beşiktaş, Turkey is looking for a motivated digital marketing specialist. The role involves tracking and analyzing key account metrics, managing campaigns effectively, and developing strategies for inbound marketing.

Ideal candidates should have 1-2 years of experience in digital marketing, strong communication skills, and proficiency in Excel. The position offers an opportunity to optimize marketing campaigns and enhance user engagement through creative strategies.

Qualifications

• 1-2 years working experience.
• High attention to detail and ability to meet deadlines.
• Experience with main digital marketing channels.

Responsibilities

• Track, report, and analyze key account metrics.
• Maximize profit by managing campaigns on-time.
• Develop strategies to improve landing pages.

Skills

Track and analyze metrics

Campaign management

Inbound marketing strategies

SEO and paid search

Good communication skills

Excel expertise

Job description

Job Description

• Track, report and analyze key account metrics weekly, monthly and quarterly. Generate Data Studio reports and turn them into actionable insights that will accelerate performance.
• Maximize profit by managing campaigns on‑time and on‑budget.
• Identify opportunities for clients and identify areas of improvement to maximize performance.
• Develop strategies and tests to improve landing pages on web.
• Own the optimization and management of paid search & paid social campaigns including structure & targeting improvements, search term mining, keyword expansion, landing page testing and improvement of bid management.
• Increase app downloads through the iTunes and Google Play app stores by leveraging creative testing, keyword testing, editorial partnerships and paid ads to grow impressions, product page views and downloads.
• Develop inbound marketing strategies and work with copywriters to create blog entries, social media posts and premium content aimed at driving traffic, lead generation, online visibility, and user engagement.
• Set up tracking tags and implement tracking strategy using Google Tag Manager and Google Analytics.

Qualifications

• 1‑2 years working experience.
• High attention to detail and the ability to set and hit project deadlines.
• Experience with main digital marketing channels – SEO, paid search, display advertising and/or social marketing either as part of a marketing team or at an agency.
• Good communication skills (both for technical and non‑technical audiences).
• Practice in Excel for marketing purposes (pivot tables, vlookups, basic modeling).