Remote Senior Product Marketing & GTM Lead

BnBerry; Turkey; On-site; TRY 900,000 - 1,300,000; Full time

Benefits offered by this job

Fully remote

Paid Time Off

Performance incentives

Job summary

BnBerry is seeking a senior, hands-on Product Marketing / GTM Lead to turn complex hotel-tech products into a clear, revenue-focused GTM system. You will own ICPs, positioning, demand validation, and launches for B2B SaaS products, working closely with Product and Sales to connect strategy with measurable outcomes.

You should be data-driven, capable of shaping messaging, content, and sales enablement, and comfortable operating in a lean, async environment across tools like Notion and Slack.

Qualifications

• 7+ years of marketing experience with strong exposure to B2B SaaS, product marketing, GTM, or growth.
• Proven ownership of product launches or GTM initiatives for complex, technical SaaS or travel-tech products.
• Strong understanding of ICP, positioning, messaging, segmentation, and launch planning.
• Ability to connect marketing work to measurable business outcomes and revenue influence.
• Excellent English communication and copywriting for B2B audiences.

Responsibilities

• Own go-to-market strategy and launch ownership for new products and features.
• Lead market validation, including customer interviews and competitor research.
• Define ICPs, buyer personas, and messaging frameworks that connect to sales enablement.
• Develop sales enablement materials: decks, one-pagers, case studies, and battlecards.
• Build structured GTM plans with goals, timelines, owners, channels, and metrics.
• Define marketing measurement framework and track CAC, CPL, conversion, and pipeline impact.
• Collaborate with Product and Sales to ensure market needs align with roadmap and revenue goals.
• Run structured growth experiments across paid, organic, email, SEO, partnerships, and events.

Skills

B2B SaaS

Product marketing

GTM strategy

Launch ownership

Sales enablement

Market validation

ICP & positioning

Data-driven

Tools

GA4

Mixpanel

Amplitude

HubSpot

Salesforce

Job description

BnBerry is seeking a senior, hands-on Product Marketing / GTM Lead to turn complex hotel-tech products into a clear, revenue-focused GTM system. You will own ICPs, positioning, demand validation, and launches for B2B SaaS products, working closely with Product and Sales to connect strategy with measurable outcomes.

You should be data-driven, capable of shaping messaging, content, and sales enablement, and comfortable operating in a lean, async environment across tools like Notion and Slack.